Event Planners & Planning Articles

Groomsmen Golf Gift, a Unique Way to Express Thanks

2009-02-15T09:18:00.000-05:00

Are you looking for unique groomsmen gifts? After all groomsmen have done a commendable job and ensured your wedding ceremony to be a success. Items such as beer mugs, money clips, cuff links, pocket watches, glassware, wine carriers, flasks and Zippo lighter are being used for several years and are usually viewed as a common gift. The gift should recognize the personality of the recipient and a unique gift reflects the contribution and efforts of a groomsman in making the wedding a memorable event.

Well if you are looking for a cool gift then you should definitely consider golf. Golf is not only a great sport but also offers a good way to bond. So if the groomsmen in the wedding are avid golfers then there is a need to definitely consider golf accessories as gift.

You can easily find golf groomsmen gifts online. It's always pretty easy to buy gifts for the one that is into a sport or hobby. Whether you are looking for golf divot tool key chains, golf score card holder with tees and marker, engravable golf luggage tag, golf club keyring or monogrammed golf shoe bag, you can easily find all the golf accessories online at extremely affordable rates. In addition there are other golf gifts such as, golfer's flask, leather box putter set, personalized coasters, golf towel and Swiss army golf tool. These are some of the great golf gifts that any golf player will love to receive. They are perfect gift not only for groomsmen in your wedding party but for all occasions.

For more information relating to Groomsmen Gifts, Please visit http://www.uniquegiftshower.com

Marquee Hire - Where Can You Hire Marquees From?

2009-02-14T09:17:00.000-05:00

Marquees can be hired all over the country; usually they specialize in their own location or in a certain mile radius such as South Yorkshire, Sheffield, Yorkshire, Lancashire, West Yorkshire, Doncaster, North Yorkshire, Manchester and so on.?

Searching online via the Internet is a great way to find marquee hire companies.? If you have heard of a specific company or have been recommended to one you can go directly to their web address. Or alternatively, if you'd like to search through a selection of companies you can type into a search engine 'marquee hire Manchester' for example and a list of results will come up on screen.? From here you can visit each website and browse the available marquees and contact the companies via phone or email.

Specialist marquee companies

Some marquee companies specialize in certain type of marquees and so if you know what type of marquee you are after then you can go directly to a company who deal with this in your area for example wedding marquees in Sheffield, or corporate marquees in Lancashire.

You can also ask the company for examples of past events and marquees they have erected and for customer feedback and testimonials. Most companies will keep a photo album so they can show potential customers pictures of their marquees fully decorated which will give you a more accurate view of how the marquees will look.

Some marquee companies also provide all the little accessories that you will need such as lighting,

Can My Caterer Be My Event Planner?

2009-02-13T09:17:00.000-05:00

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Increasingly the answer to this question is yes. If your caterer is busy, it means they're busy working in a whole host of venues in the city, dealing with decor, rentals and staffing- everything that is needed for an event.

Responsibility

Making your caterer your event planner puts the responsibility for your event under one roof- It keeps things simple. Caterers are organization fanatics, if they've been in business for any length of time they have to be. They're trained to think of everything because though they've seen a lot, they haven't see it all. They expect the unexpected and can always devise a workable solution. Generally speaking, responsibility is synonymous with liability. Whomever carries the insurance needs to be involved in the decision making process. Always check for insurance!

When conceiving an event, caterers are able to run their ideas through a "yes, but will it work filter". Or stated differently, the overall conception of a wedding might be where the excitement is, but having the ability to tackle the details is where the challenge is. Caterers love a challenge.

Cost

Caterers know a lot about event planning and are willing to share this knowledge at no charge as part of their service. Hiring separate event planners for very large events makes complete sense, but for smaller ones, where price is an object, using your caterer could be the way to go.

Connections

They are a perfect point of contact in explaining the particular "ins and outs" of any venue or service you might be considering for your event.. In a nutshell, you've caterer will probably be able to tell you if what you're planning will actually fly.. Great caterers have strong relationships with rental companies as well as close connections to a seasoned roster of service staff. It goes without saying that really exceptional service staff are drawn to well run catering companies. Like attracts like.

Staffing Requirements

Making decisions about staffing levels is advice best heeded from your caterer. They know from the type of event, whether it be a sit-down dinner or buffet, just how many service staff are needed to bring the party off without a glitch. It needs to be said as well that b

Marquee Hire - Where Can You Hire Marquees From?

2009-02-11T09:17:00.000-05:00

Marquees Hire Birmingham

2009-02-02T09:17:00.000-05:00

Organising a major event is undoubtedly stressful. It is also extremely daunting for those people that have to ensure that everything works well on the day. It could be a wedding, a funeral, a corporate event, a party or ceremony of some kind or it could be an event that has a deeper meaning for the hosts. However, sometimes having a room at the local hotel or an events venue just does not cut it. You may want a little something special instead of the usual venues. If this is the case then marquees hire Birmingham may be right up your street.

Choosing marquees hire Birmingham does have its advantages. For example, the transportation of the marquees is not difficult given that there are several motorways running through the city. With the right transportation and equipment readily available, you can be sure that the marquee will get to where it has to be on time and save you the stress of worrying about whether it will turn up or not.

As Birmingham is literally in the heart of England, marquees hire Birmingham companies can provide the marquee of your choice no matter where you are. Transportation to anywhere is not out of the question and may make sense if the prices are of a greater value for money than local marquee hire outlets. Marquees hire Birmingham companies have a greater range of marquees than anywhere else in the country so you can really find exactly what you are looking for to make your big day special

What to Remember in Making a Best Man Speech

2009-01-30T09:16:00.000-05:00

The best man is one important person in the wedding ceremony. Officially, it is his job to respond to the second toast, on behalf of the entourage and all other guests; he is expected to give an optimistic and lively best man speech to entertain everyone. To be sure that the speech would be wonderful, here are a few best man speech ideas worth reading:

1) Don't create a speech that lasts more than 7 minutes. Create one that should only consist of 1000 words or less. It is not necessary to tell the entire life story of the groom.

2) Your speech needs humor, like an icing on a cake. But you don't have to tell very detailed stories. Just pick the ones that are really needed. You can have friendly digs at the groom, and then add congratulatory and positive remarks afterwards.

3) Never, ever mention ex-wives, ex-girlfriends or ex-relations. It's a day for the couple and you wouldn't want to mess it up, would you?

4) Speak in a loud and clear voice. A wedding is an undoubtedly big occasion and so you must expect a big number of guests. It is important that you can deliver the speech well, that would be comprehensible by the general audience.

5) Give out enough compliments for the wife and end your speech in the best way possible. Find time to search for the ideal concluding remarks. This one of the most important best man speech ideas to take note since people remember longest the last thing they hear.

That's it! By using those tips, you should be very well on your way to writing a quality best man speech.

Blake Stearnwall is a writer and an entrepreneur. To learn more about writing best man speech ideas, or ideas for best man speeches, visit his website.

What to Remember in Making a Best Man Speech

2009-01-29T09:16:00.000-05:00

Tips For Hiring Professional Cake Decorators

2009-01-27T09:16:00.000-05:00

Marriages are made in heaven but weddings are planned on earth. And the most cardinal element of that arrangement is fixing the wedding cake. It can be an extremely hassling experience for a novice and as such it's best to employ the services of a skilled professional. The million dollar question then is-how to hire a professional cake decorator? Well what else did you think you were reading this article for?

- Make a list of the various reputable firms who deal in this business and check out their price ranges. Then select the one that most fits your budget.

- It is important that when you browse through wedding cake catalogues, you have a clear idea of what you want to see in real. Be specific about your requirements-whether about the statutes on top or about the color of the icing.

- Ensure that your soon-to-be better half agrees with your choice. Also the deal and the price you will pay for it should be established with the head of the firm beyond ambiguity.

- Check out with the other dealers who deal in wedding merchandise, whether they know of any cake decorator. Better still, if they offer the services themselves and if so, can you get discounts on bulk purchases.

- Seek out those you know and trust and who have gone before through the process already, Consult friends/relatives who are married and possibly know better about how to hire a professional cake decorator. Also, if someone close asserts that the services of a particular individual/firm can be banked upon, it automatically takes care of all your worries.

Keep safe any written guarantee that is provided by the business houses/professionals you are dealing with and keep a copy of that close at hand. Remember that losing it, might mean the cancellation of any guarantee, whatsoever.

What to Remember in Making a Best Man Speech

2009-01-26T09:16:00.000-05:00

Married and Cheating: Why Nobody Will Tell You

2009-01-25T09:16:00.000-05:00

Because, it got to the point where you could no longer ignore the whispers and funny looks coming from your friends and family. No they never did come right out and tell you but their reaction whenever they saw you and your spouse together was always the same. They would look at you uniformly with a combination of pity and curiosity.

Finally you pulled one of them aside and asked them what was going on. It was like pulling teeth but eventually they told you what they had "heard from reliable sources." Come to find out after a little more investigation on your part friends and family had heard the same thing from seemingly the same reliable source.

News has always traveled fast thanks to the most powerful form of communication that has ever existed; word of mouth. Previous generations did not need television or the internet to get their information quickly. Rumor or fact was irrelevant. Once word of mouth got a hold of a story it moved like lightning across neighborhoods, regions and if necessary the entire country.

And few stories ever circulate faster than talk of a cheating spouse. Someone saw your spouse sitting in their car talking with someone. Doesn't seem like much, except the person in question was a stranger and they appeared to be engaged in overly intimate conversation with your spouse. From that point on the fuse has been lit. The news moves rapidly to everyone except you.

Why doesn't it come your way?

1. The Bearer

Most people love a juicy piece of gossip but very few of us want to be the bearer of bad news to the person whom the gossip readily affects. They may shake their head with sadness or laugh at you for being so blind but in no way do they want to get involved.

2. Your Unexpected Reaction

They know of instances when friends tried to interfere and tell someone their spouse was cheating. It did not go well. The person flew into a rage and accused the friend of trying to destroy their marriage. The only thing that got destroyed was the friendship.

3. Unsubstantiated

Sure they have heard the news all around but have any of them seen the actual infidelity take place? More than likely the answer is no. So why should they tell you something they have no first hand knowledge of? No matter how much they may trust their source in essence they really do not have anything to go on.

Finding out with concrete evidence your spouse is cheating is one thing; relying on third party information is another thing entirely. People have been known to be wrong and the result is a break up of a relationship thanks to nothing more than rumor and innuendo.

The relevant aspects of the Dallas Corporate Events

2009-01-24T09:16:00.000-05:00

If you are planning to organize a corporate event, you should think twice because such events are difficult to organize. Therefore, you should consider hiring a professional help in order to take proper care of the Houston Corporate Events. The event manager will know how to create the perfect environment for your future guests. He will know how to create a welcoming attitude that will improve your company image.

The corporate hospitality is the key word when it comes to organizing Dallas Corporate Events. This hospitality is critical if you are interested in increasing your sales number. The corporate hospitality will allow your clients and colleagues to relax, socialize and even work in a positive manner. Your business efficiency will be increased and you are likely to notice the results in no time.

Therefore, you should hire a professional manager in order to take proper care of your corporate event. The corporate hospitality can add flair and fun to the general meetings and all your guests will be impressed by the quality of the products and services. There are several components that the manager will take into account in order to plan the perfect event.

For instance, he will pay attention to the conference venues, location and business activities. He will choose all the elements that are relevant in order to take care of the corporate event. The event planner is fully aware that he has to make thoughtful and wise choices in order not to waste your money and time. He has to be experienced enough in order to guarantee the success of your future corporate event. For instance, the planner who takes care of the Houston Corporate Events is fully aware that location is everything when it comes to improving the company image.

Therefore, he will choose the appropriate location; this location will be easy accessible by all the future event attendees. A successful corporate event means that all your guests will be provided with comfortable spaces, good food and excellent service. The quality products and services are going to make the necessary difference that will improve the way people perceive your company and its services. Therefore, if you feel like being overwhelmed by all the tasks implied by such important organizations, you can hire professional help in order to take care of everything.

For instance, you can also choose to ask for professional advice coming from a very experienced planner. He can show you the right way. Still, the best alternative is to be considered, namely that you should hire a professional service in order to plan the corporate event in no time. But you will have to cooperate with the planner in order to work on all the necessary and important details that can transform your event into a success or a complete failure.

The event can also be regarded as a sort of corporate entertainment because the gusts will have the opportunity to socialize in a pleasant manner without being stressed or annoyed by rigid rules and deadlines. There are plenty of advantages you should consider when thinking about organizing such an event. You have to be aware that such events are going to increase your sales number.

The company image and reputation will be improved and you are likely to become more interesting for potential customers. For instance, you can transform the participants of the Dallas Corporate Events into your exclusive customers because you will have the opportunity to tell them about the quality of your products and services. Therefore, the corporate event is to be regarded as a genuine business opportunity. You should not miss this opportunity because it can make the difference for your future sales.

What to Remember in Making a Best Man Speech

2009-01-23T09:16:00.000-05:00

What to Remember in Making a Best Man Speech

2009-01-22T09:16:00.000-05:00

Personalized Wedding Cake Toppers

2009-01-21T09:16:00.000-05:00

As a replacement for of the usual ceramic or human-like figurines, you could opt for a cake topper you can personalize. Personalized wedding cake toppers are beautiful and unique cake toppers which are meant to be used in place of traditional toppers. You will employ them in addition to the traditional bride-and-groom cake topper. It often encompasses a smooth polished surface with ample room to engrave something as simple as the names and date or sentiments as interesting as you can imagine. This must really be among the gifts bride and groom are sure to cherish forever.

The Personalized Rose Wedding Cake Topper, built on a stable base is a good option. It is very unique due to its low "center of gravity" and will not fall over if unintentionally smacked. The rose bud is to be found at its widest point and contains a stem that runs down to the front edge of the base. A thorn and a leaf could also be seen and the twisted heart is mounted at the rear of the base. You might easily engraved names according to your wish as the names are attached securely to the heart. In this structure, the brides name is frequently mount over the grooms name. All along, it will further have a red heart in a spot that looks natural for it to be.

If you present the bride and groom with a stunning personalized wedding cake toppers then they?ll cherish it as a keepsake. You could make a merry with the heart-shaped topper which could be personalized in three different ways. At initials with interlocking hearts or with a monogram, you could put this personalized wedding cake toppers at use. Such personalized wedding cake topper makes a thoughtful engagement gift. Entwined hearts with names and date as a personalized wedding cake topper could be a classic decoration for your cake and wedding reception. It is an enduring memento and aide memoire of your love and dedication to each other. Upon purchase, you will get a chance to personalize it according to the shape that you desire.

By:

Article Directory: http://www.articledashboard.com

Personalized wedding cake toppers - Stunning monogram and unique wedding cake toppers for all wedding and anniversary occasions.

What to Remember in Making a Best Man Speech

2009-01-20T09:16:00.000-05:00

Chocolate Fountains Add Sweetness to Wedding Receptions

2009-01-14T09:15:00.000-05:00

If you've been toying around with ideas for food but haven't gotten anywhere, why not consider having a chocolate fountain at your reception? Chocolate fountains have grown in popularity over the past few years, and they're showing up at all kinds of events from bridal showers and wedding receptions to corporate events. It's an attractive addition to just about any special event.

With a spread of fruit and other dipping foods to go with it, it would be a place for your guests to gather other than the bar, and it would be a nice contrast to other finger foods. When they're running, chocolate fountains look like liquid chocolate sculptures, which make them like edible centerpieces. Plus, they're fun, relatively easy, and will be a hit with kids and adults alike.

If you like the idea of having a chocolate fountain at your reception, here are a few ideas of what you can do with it.

Guess what: you can do it yourself

You may be looking at your wedding budget and wincing at the cost of hiring a chocolate fountain company for your reception. Fear not. Like most things with weddings, you can save yourself a lot of money if you do it yourself instead of farming it out.

You can find chocolate fondue fountains for sale online at sites like LiquidationConnect.com, and you can find the chocolate to melt inside them the same way. Look for chocolate with a minimum of 34 percent cocoa butter to make sure that it will run smoothly in the fountain.

If you're worried about spills and such, ask a friend to watch the fountain for you. That way you'll have somebody you trust over there, and you'll be able to enjoy your receptions without worries.

Appetizer or dessert?

Chocolate fountains can work as an appetizer or a dessert, so your decision on when to do it depends on what kind of food you're having at your reception. If you have lots of heavy hors d'oeuvres at the beginning of your reception, you might want to save the fountain for the end. If you've got relatively light finger foods, then you can use your fountain at the same time.

What to dip?

The wonderful thing about chocolate is that you can dip just about anything in it. Well, you may want to avoid tortilla chips, but anything that typically tastes good with chocolate, you can serve with your chocolate fountain.

Fruits like strawberries, bananas, pineapples and kiwi, or snacks like cookies, pretzels and marshmallows are all good ideas. Steer clear of juicy fruits like watermelon, or soft things like cake, which may crumble when dipped and ruin the flow of the fountain.

Get thee to a chocolate fountain!

You don't have to break the bank to have an elegant, tasty chocolate fountain at your wedding reception. With a little planning ahead, you can do it yourself and have that little extra sweetness on your special day. No doubt, friends and family will be gushing over it for months and years afterward.

By: Darin Brin

Article Directory: http://www.articledashboard.com

The author is Darin Brin of LiquidationConnect.com, which provides consumers with fun, unique, affordable gift items. If you want a chocolate fountain at your reception, we have a wide selection to fit just what you need. To see our complete line of chocolate fondue fountains, visit www.LiquidationConnect.com today.

Personalized Wedding Cake Toppers

2009-01-12T09:15:00.000-05:00

The relevant aspects of the Dallas Corporate Events

2009-01-10T09:15:00.000-05:00

Looking For Marquees Hire Birmingham

2008-12-23T09:32:00.000-05:00

Organising a major event is undoubtedly stressful. It is also extremely daunting for those people that have to ensure that everything works well on the day. It could be a wedding, a funeral, a corporate event, a party or ceremony of some kind or it could be an event that has a deeper meaning for the hosts. However, sometimes having a room at the local hotel or an events venue just does not cut it. You may want a little something special instead of the usual venues. If this is the case then marquees hire Birmingham may be right up your street.

Choosing marquees hire Birmingham does have its advantages. For example, the transportation of the marquees is not difficult given that there are several motorways running through the city. With the right transportation and equipment readily available, you can be sure that the marquee will get to where it has to be on time and save you the stress of worrying about the arrival of the marquee, leaving you other things to focus your attention on.

Choosing a marquee can mean you can have your occasion in many places that you find perfect such;

Sprucing Up Your Married Life on Shoestring Resources

2008-12-13T09:31:00.000-05:00

According to a survey, a growing number of people are searching for marriage advice on the internet, based on the reports of search engines. It's no surprise really, when recession is at its peak, job uncertainty and layoff is at its highest, inflation rises constantly, the demands for today's environment necessitates constantly keeping abreast of technological advances in any market for both businessmen and job seekers alike, amongst a zillion other factors. At the same time, infidelity and extra marital affairs are growing at an exponential rate especially among co-workers. In such times, how does one manage to keep up the spice in his/her marriage by investing time, energy, money, creativity, and other resources? Or should he manage to make his spouse try and understand him every time?

First of all, let me make this clear - it is certainly possible to spare a bit of your time /resources for your spouse, no matter how busy you are, or how many deadlines you have to meet, or whatever your mental, physical and financial condition is. If you cannot accept this fact, none of the tips I give you (or the ones you find elsewhere) will do you any good. I can actually prove this to you right now - how much time, energy and money do you spend in thinking up of excuses, fighting with your spouse over trivial matter, surfing uselessly on the internet, watching crap on the idiotbox, and spending money on products / services you don't really need? (Try keeping a record for just one month, you will be surprised). Can not you utilize this time, energy and money for your beloved, for someone with whom you've spoken your marriage vows, for someone with whom you decided to spend the rest of your living life? Now if you're really serious in leading a happy married life, I've written a few tips below that will give you maximum ROI in today's hectic times, so to speak! But before I begin, you need to understand that work time and family time don't mix, you need to separate them. While it's OK to share your experience about your day with your spouse, it is not OK to continue your work throughout your family time. If you work entirely out from your home or you have deadlines and need to bring some of the work, home; set a specific time when you plan to complete it and inform it to your spouse. And when the time comes for it to get over, you better quit!

Below are some tips to spruce up your marriage:

1. Spending quality time together is a great way to enhance your marriage, especially doing something of common interest. Watching movies together cuddled on the patio, dining out, going to parties, gardening, cooking, going to the gym, eating together, going for a weekend getaway, going for a walk, etc are just some of the things you can do together, which you would anyway be doing it. If both of you like to do charity, you can go together and shop for whatever it is you would like to donate. For example, cribs, baby clothes and toys for synergy houses and orphanages, trees / plants for a nearby park, preparing food packets and giving it to the poor, etc. Besides the good that it does, charity also boosts your self respect.

Warning: While spending time together is good for you, so is giving each other space. Encourage each other to take time apart and do the things that they love to, without interfering. A "singles" night out is all right at times. Have trust in your spouse - don't be suspicious and drill them on details.

2. Surprise your spouse with little low cost gifts that are creative and show that you really think of and care for them. Gifting a flower without any occasion (just creatively say "for being my best friend and life partner"), surprise tickets to a concert, getting up a little early and serving breakfast in bed, saying "I love you, sweetheart" just out of the blue and at a time when your spouse least expected it, offering to give a massage, doing one of their errands without being told, flirt with your spouse in a public place (especially if you don't generally do it), giving compliments, just once leave the toilet seat up (or down whichever is the opposite of your habit), stealing a kiss, making a greeting card and sending it to his office (or to her at home), gifting a personalized item like a porcelain cup with your mate's name, etc are some ideas; put on your thinking cap and get creative! Write a love letter and put it in unexpected places. If your spouse travels to work, put it in his CD case, or stick an "I love you" note on the mirror before you go to sleep, so your spouse sees it in the morn

How to Kill Best Man Funny Speech Nerves!

2008-11-22T09:30:00.000-05:00

So, you're the best man at a friend or family members' wedding! It's an honour to be asked but it comes with a huge responsibility, and the most nerve wracking one can be your best man funny speech!

It's your duty to be entertaining and to deliver a speech that's memorable for all the right reasons - but if you're too nervous the chances are you can end up looking like an idiot. So just how do we prevent that from happening?

I've had many years' experience of public speaking, as well as playing in bands in front of large crowds of people - I was always a little nervous but the main thing that stopped me from completely going to pieces was the fact that I prepared well for the big event. In a nutshell, I made sure I learned my lines (or guitar parts!) as best I could, so that I knew that if things started going wrong, I at least knew my subject well and I could stay on track and keep my audience entertained.

I also laid off the alcohol until after the performance - this works because it helps you to focus and concentrate on the task in hand, as well as preventing you from making a fool of yourself and causing an embarrassment in front of the family. It's much easier to entertain an audience when your head is together and you can think straight.

So now you know a couple of way to stop yourself from falling apart with nerves before your best man funny speech, it's time to start collecting funny material and anecdotes so you can put a fantastic performance together!

Bachelorette Ideas Should Center Around Personality

2008-11-21T09:30:00.000-05:00

When you think about planning the perfect bachelorette party, first and foremost think of your bachelorette. While certainly you want to do an outstanding job, it's not you that needs the spotlight, rather the bachelorette, the woman of the evening. After all, this will be the prelude to the most important day of her life, so take this opportunity to create a memorable bachelorette party, one that will live in her memory for years to come.

There are a multitude of bachelorette ideas and whether you choose something extreme or more traditional will depend on you, your budget, and most particularly, your good friend the bachelorette.

Over the years when someone thought of a bachelorette party, they'd imagine X-rated bars, limo rides, and girls having a wild time, however that need not be the case. Essentially what you're doing is honoring your friend, not just giving her a last night single, but showing that you care, that you wish her well now and into the future.

The bachelorette ideas range the gamut, from having a night at the spa, dining at a great restaurant, going camping, invading a theme park, buying male blowup dolls, hiring a role-playing male stripper, enjoying a night at the casino, dressing up as Southern belles and parading down Main Street.

There is really no limit to what you can do for a great bachelorette party, and the bachelorette ideas are almost too numerous to mention, but since I'm a writer, I've got to least try.

I won't be discussing how to have a good time at a male strip club, you're on your own for that, but if you'd like to do something just a little bit different, how about a bachelorette roast?

If you're the maid of honor you've probably known the bachelorette for years, possibly since childhood; and you probably participated in many enjoyable (or funny) memories, this is your opportunity to open that time capsule and spread the love.

Soccer Moms and Part -time Jobs

2008-11-18T09:30:00.000-05:00

Many soccer moms take on part-time jobs such as selling cosmetics, women's under-things, greeting cards, gift wrap and home décor items in addition to fancy homemade soups, candies and gourmet premade meals.

These part-time jobs usually require passing around a catalog of the items which can be done while the kids are playing soccer and the soccer moms are sitting on the sidelines; or, throwing a 'sales' party in which you invite all the other soccer moms over to a demonstration of the products or a taste test so they can see and experience the wonders of the products themselves before purchasing from you. Many opportunities for soccer moms can be found in the different areas and products that offer selling items from your home or home parties. Candles, cookbooks, homemade soaps and candles, photo albums - scrapbooking and intimate apparel are just a few of the unique items soccer moms are selling from parties held by other soccer moms.

Custom draperies, teaching toys, art deco décor, fitness equipment and routines, unique gifts, decorative stationary and writing implements, and tools for women such as hammers, screwdrivers and wrenches all in bright colors just for her. These unique items not only help the other soccer moms, it helps the self esteem of the soccer mom who is selling the items.

Selling unique items or making their own money gives soccer moms the confidence they may have been lacking because their lives have been so wrapped up in taking care of their families, now they have the opportunity to do something for themselves. By taking on a part-time job selling something, they are giving themselves permission to succeed and make a contribution to the household income. Making their own income or helping out with the family finances gives the soccer mom more self esteem and this in turn helps her to be a better person and then everyone benefits from this transformation.

Selling cosmetics, candles, handmade soaps and body oils or beauty products, women's intimate wear and women's exclusive tools for fixing things around the house can help a soccer mom with the monthly budget and her self worth. She is no longer so and so's mom, she is herself a valued person in her own right and can contribute to the financial needs of the house and her children. A soccer mom is more than just a soccer mom, she can be an entrepreneur with her own business and help make things happen that otherwise would be unattainable like a family vacation or purchasing another vehicle the family needs.

About the Author

Visha Lopez also writes career articles for soccer moms. Read her article about Sports Leagues for Soccer Moms

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A Modern Stationery Company

2008-11-15T09:29:00.000-05:00

Stationery and greeting cards seem like small details, but they're really a big part of most parties. From the invitations, to announcements, to thank you notes, sooner or later you're going to need to send a message to your friends. Tiny Prints is a fairly new company in this industry (just a little over four years old), but their creative, modern designs caught my attention. Learn more about what they have to offer in this review of Tiny Prints.

Photo © Tiny Prints

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Discount Authentic Gucci Handbags

2008-11-05T09:29:00.000-05:00

Finding authentic Gucci handbags can be quite a difficult thing online. Most offer big discounts and claim they offer authentic merchandise. Some of these companies are completely honest and do offer authentic products at great discounts. There are others that are trying to pedal replicas for something authentic. So, how do you determine which companies are legitimate?

Gucci handbags are probably one of the most sought after designer bags out there. For this reason the competition can be fierce. Some companies have resorted to selling replicas. But what if you are just looking for a good deal? Is there such a thing? Can you find an discounted authentic Gucci handbag? The answer is yes. Often retail stores that do not sell the handbags they have will in turn sell them to wholesaler. This is because they need to rotate their inventory constantly. Other companies then buy them and sell them at a discount. These online stores can offer them much cheaper because they do not have nearly the overhead costs of a store front retail store. These online companies do not have to pay for rent, payroll, displays, insurance and etc. Therefore they sell them at a big discount. How do you separate the authentic Gucci handbag online store from the fake?

One thing to look for when searching for a company selling authentic Gucci handbags is what models they offer. If the company is offering that very hard to find handbag at a huge discount it is unlikely they are legitimate. Why would they offer something at a discount that they could easily get for full retail value? This is a big tip off. Usually a company that buys handbags and sells them at a discount is buying them from stores that did not sell the handbags in the first place.

Another thing to look for in the company is simply asking yourself are they real? Do they have an about us page that clearly states who they really are? Do they have an email address and phone number if you need to call them? Does the about us page tell you anything about them? Where are they located? If a company is located overseas this sometimes is a tip off that they may not be legitimate

If the information is available, look into who runs the company. Are they up front with who is behind the website or is it shrouded in mystery? The bottom line is do you think they look real?

Finally look for a return policy. Do they guarantee the products they sell? A

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-10-31T10:28:00.000-04:00

Maid of Honor is a Long and Honorable Tradition

2008-10-17T09:27:00.000-04:00

If you have been chosen as a maid of honor, big congratulations are in order! This means the bride-to-be trusts you with one of the most important days of her life. You've been chosen not only because you are energetic and can get the job done, but because you have provided emotional support for the bride-to-be throughout a very special time in her life. Now she wants you to stand up beside her when she marries the love of her life. How special that is!

As a maid of honor, you are part of a long and honorable tradition. Throughout history, the maid of honor has been defined as the unmarried female that is chief attendant to the bride. If you are married, you would be considered a matron of honor.

The duties of the maid of honor have been the same for centuries. In history, maids of honor were considered the best maids in a lady's house, as they attended to her every need in such a way that she wanted for nothing. As a wedding approached, a senior maid of honor was assigned to take care of the details, such as helping the bride with her gown and her bridal wreath. The maid of honor also helped the bride in preparing the wedding feast.

Today, the maid of honor has even more duties on her hands! As wedding grow more and more extravagant, sometimes brides are choosing to have more than one maid of honor in order to spread the work around and make preparation a bit easier.

The most important part of being a maid of honor hasn't changed, however, no matter how big those weddings can get. During those days before the wedding and right up to the minute your bride-to-be walks down the aisle, you will be a lifeboat of support in a sea of commitments and worry. Your presence will help the bride relax and allow her to enjoy her big day, knowing you have all the details handled. What an honor to be trusted so deeply!

Chocolate Fountains - What Do They Cost?

2008-10-15T09:27:00.000-04:00

Comparing prices for chocolate fountain rental online can be very confusing. One company will offer a "full service" medium fountain for $299.00 that includes chocolate for up to 100 people. Another company offers a medium fountain for $395.00 that is recommended for up to 300 guests. "Full Service" means that you are renting a fountain in your local area, and will be provided an attendant during scheduled hours (usually between 2.5 and 5). "Cash and Carry" means you will rent the fountain online and will set it up yourself. You must provide your own attendant, and be responsible for clean-up, removal and shipping.

I recommend that you contact a minimum of six vendors, both locally and online. One local rental that I contacted requested a $200.00 deposit due at the time of confirmation date. The remainder was due two weeks prior to the wedding. They also charge $50.00 per hour for additional time. Any wedding reception is held Monday through Thursday will receive 10% off of their rental.

Most companies do not supply the foods for dipping for the basic rental price. For an additional fee they will supply the food, elegant platters and serving trays, and garnishments to accompany the fountain. They also have toppers, similar to a wedding cake, which might include floral arrangements, personalized Bride/Groom nameplates, or a festive holiday design.

Strawberries, when they are in season, are the most popular fruit to be dipped in the fountain. Fresh pineapple (not canned), cherries, and frozen bananas are more requested than grapes or melons. Pretzel rods (not pretzel sticks, but the 5" pretzel rods) are the most popular non-fruit dipping item. Marshmallows are second only to pretzels in their popularity. Any kind of cookie-homemade sugar cookies, macaroons, and Oreos are big hits for dipping in chocolate. Provide all of your favorite treats (anything that won't crumble) and your own attendant, and the only expense will be the fountain and white, dark, or milk chocolate.

Maid of Honor - Eight Ways to Thank Her

2008-10-14T09:27:00.000-04:00

When a bride chooses a maid or matron of honor, she is selecting someone special who can be trusted with a lot of wedding planning responsibility. She may be asked to help the bride select a wedding gown and bridal accessories. Her opinion will be needed selecting a style for the bridesmaid dresses. With the help of the other attendants, she will be expected to host a bridal shower and bachelorette party. And, most importantly, she may be a trusted confidant when the bride gets stressed out with so many details. Here are eight ideas on how to thank your maid of honor:

? Keep a scrapbook, including photographs, of all the ways she has helped make your wedding special.

? Collect poems about friendship and assemble it into a book. Include a special dedication page just for her.

? Purchase a book about something she is passionate about-cooking, fashion, biking, traveling, or whatever she does in her free time.

? Make a cookbook with your favorite recipes or those from your mother and grandmother.

? Buy a gift certificate for a spa, massage or pedicure.

? Purchase a gift card from her favorite restaurant.

? Ask her boyfriend, husband or mother if there is something she has wanted to buy, but has been putting off, and see if it fits into your budget.

? Observe what jewelry she normally wears-gold, silver, pearls-and let that guide you on selecting a necklace, earrings or brooch from a quality jewelry store.

The woman who agrees to be your maid of honor knows that she will be spending a great deal of time on your wedding. She may have a full time job, a husband and children. She may even be out of state, and traveling a great distance to be at your side. Repay her kindness and help in making your wedding a huge success by selecting a meaningful and lasting keepsake.

Kathleen Mary is the owner of Beautiful Bridal offering A A Bridal tiaras, veil, bridal and bridesmaid jewelry at discount prices. Visit our

Beauty Tips - Bath Salts, Oil And Bubbles

2008-09-28T09:26:00.000-04:00

Whether you have just gotten through a long week, a stressful day, or a dirty job, or just need a moment to relax, restore and collect yourself, there is nothing like a good warm bath to set you right. Add some bath salts, bath oils, or bubbles to that bath, and you have a recipe for relaxation that beats any trip to the spa.

Bath salts can help you relax those sore muscles and get you ready for the rest of the day. So this means you can come home after a hard day's work, take a shower and use our bath salts or oil and bubbles in the tub and get ready for the evening ahead of you. You are refreshed, and ready to hit the streets, or go for a romantic date. Everybody will want to know your secret to freshness and energy because you will never feel tired again. You've seen these products while shopping online, at your local department store, at natural healing and bath and body shops'. Beautiful translucent beads, oils in rich colors and bath foams in playful scents. They look nice, but what benefits do they really give you?

As it turns out, a lot of them. Bath salts have been used for centuries to help sooth tired muscles and dry skin, while easing the mind with their pleasant scents. Bath salts help reduce the effects of pruning and wrinkling skin that often accompany a long bath, and help guard your skin against dryness.

Phosphate bath salts help soften calloused skin, allowing for easy exfoliation and restoration of young, fresh skin. To enjoy the rejuvenating effects of bath salts, simply add several tablespoons to your warm bathwater, soak, relax, and enjoy.

Bath oils, too, have great benefits for their users. Bath oils come in many different scents, depending upon the essential oils that they are made from, many with unique benefits. Rosemary and eucalyptus are said to help with aching muscles, while rosewood and sandalwood enrich and revitalize your skin. But all of these oils, whether in bath bead or simple oil form, provide the singular benefit of aromatherapy, helping you clear your mind, uplifting your spirits and soothing your senses. To use bath oils, select the essential oil of your preference, pour a capful into running water, stir well, and sit back and let the oil work its magic.

And anyone who has ever had a bubble bath needs no convincing of their benefits. Not only do you enjoy a relaxing, cleansing soak, but you can enjoy it for longer, since the layer of bubble helps to insulate your bath, helping to make the heat stay in the bath longer, so you can, too. And there's nothing like a good bubble bath to make you feel luxurious and pampered.

Just add a few

Corporate Catering At Its Simplest

2008-09-25T09:26:00.000-04:00

When you need corporate catering, it's best if you do not find one by just asking around. First, you do not know if the people you ask really have something to gain by giving out recommendations. Also, their positive experience does not necessarily mean you will also have one.

If you are looking for corporate catering, you need to find a caterer with a good reputation. You can find a caterer a few different ways. One way is to look online. Make sure, though, that you are clear about the fact that you are looking for someone who specializes in corporate catering and not wedding planning. The caterer you choose needs to have experience specific to corporate catering.

Something else to consider is the cost. Of course, you should not just settle for the lowest cost caterer. It is important to find the best value. This means that you want good quality at a reasonable price. After considering all the choices, you will have to determine which one is best for your situation.

If you are planning to have a business event, it is essential that you make detailed plans about what you desire for the event. Will the event be a formal occasion or a relaxed get-together? Decisions include what type of set-up you will have for serving the food and what food you will be serving. Once you make your plans, corporate catering can help you make it a reality.

If you find a caterer whom you like, make sure you develop a nice relationship with them. Then, when yo

Toronto Limousine Services and Tips

2008-09-23T09:26:00.000-04:00

Babylon Productions is proud to offer Toronto Limousine Service in the Toronto area and beyond. Our Toronto limousines are available for corporate clients. Offering prompt pick up and drop off for corporate accounts. Why not travel in style and rent a Toronto limo. Whatever the occasion, be it the prom, going out for dinner, setting up for a wedding party or a baptism, Toronto limousines services can make your night or event that much more enjoyable!

We have an incredible fleet of Toronto limos to choose from. Select from a variety of Toronto stretch limos, SUVs, luxury coaches and sedans offering services for corporate events, weddings, parties, proms, and concerts. Toronto limos are convenient and reasonably priced, serving all areas within the GTA and more. Toronto limousines offer the comfort and dependability of transportation and professional and courteous Toronto limousine drivers. When ordering a Toronto limo from us, you can be sure to receive the finest service at an affordable price.

If you have a certain style of limo that you are looking for, be sure to book your Toronto limo in advance. You can book a Toronto limo online or you can give us a call. It?s important to know what type of Toronto Limousine you want. Things such as style, colour or size are important. Toronto limo services offer an endless selection of limos from older brands to new styles. Select the perfect Toronto limo for your event. Do you prefer a standard Toronto limo or a luxury limo? Select from various models of Toronto limos ranging from SUVs, Hummer limos, or Corvettes. Don?t forget to determine your desired seating capacity to ensure you have room for everyone in your party. Be sure to ask about special Toronto limo features such as a TV, VCR, DVD player, telephone, sound system, sunroof, or even a Jacuzzi. Pop a bottle of champagne if you like! Renting a Toronto limo can be a great experience!

When planning any special event, be sure to remember to rent a Toronto limo for your event. Taking an important client out for lunch or dinner? Impress them by renting a Toronto limo. Make their meeting with you, a memorable one. Proms are always fun to plan for. Rent a Toronto limo for yourself and your frie

A Good Video Editor Has to Be a Good Story Teller

2008-09-13T09:25:00.000-04:00

A good wedding Videographer has to be a good story teller. There are many factors that go into creating a great wedding video such as lighting, sound, video quality, camera stability, and being a good editor. One factor that very few people look into when hiring a videographer for their wedding, is the editing factor. For some people editing is a four letter word. They think editing takes things out of their wedding video and short changes them on the amount of video they will be getting. That is a completely wrong assessment of what video editing really is. A good San Diego Wedding Videographer can edit a jumbled mess of footage into a beautiful, graceful, romantic, exciting video, that you enjoy watching over and over again. Editing doesn't mean removing, to me editing means organizing and polishing. Aside from telling the story in a more organized way, you also add special effects, like the slow walking down the aisle or the black and white moody shot, or the blurred images coming romantically into focus. Those things don't just happen on their own, the video editor has to create the story and the mood with editing.

When I edit a wedding video I don't take out footage, I eliminate, mistakes, and polish what is left. I organize the events, and frame out the story telling. With modern non-linear editing you can make a jumble of footage, shot at different times throughout the day into something that makes sense. For example, lets say you have a wedding video at the reception, you start off with the best man speech, dancing, father of the bride gives a speech, more dancing, cake cutting, mother of groom now decides to say a few words, more dancing, then people start departing, now more footage of a few friends deciding to say a few words after everyone has left. Do you edit all these pieces together chronologically as I just stated them, or do you take all the toasts, speeches, and guests comments and put them together into a cohesive section so that it all flows together better? That is where editing technique comes into play.

Eight Ways to Thank Your Maid of Honor

2008-09-02T09:24:00.000-04:00

Save the Date Magnets - Why Are They So Popular

2008-09-01T09:24:00.000-04:00

You've seen them before. Or at least you have seen something similar...the familiar refrigerator magnet festooned with a company's logo, address and phone number. Businesses have learned to use them because they work! Studies have found that items on display in common areas of a home demand and get lots of attention. Don't you feel that a Save the Date magnet with your wedding date deserves at least the same prominence as that of the local pest control service? Sure, you're not trying to sell anything, but you do want the information about your special day to become indelibly etched into the minds of your family and friends. If you didn't, you wouldn't have sent one to them.

Not Only That...

One great advantage to sending Save the Date magnets can be demonstrated with the following scenario. Without telling anyone else, you and your beloved set a date 12 months in advance and begin making arrangements. "Oh, this is going to be such a surprise!" you chuckle to each other as you work out the details. After months go by, you are prepared to send your invitations announcing your wedding date. Just as you are ready to leave for the post office to mail the enormous stack of invitations you have addressed, stamped and sealed, you notice a letter in your mailbox. You open it up and see that it's a wedding invitation from your favorite cousin who lives in the adjoining city...and she has chosen the very same date as you did! Aaaaugh!

You should have sent Save the Date magnets soon after you decided on a wedding date so she would have realized the conflict and perhaps chosen an alternate day. Now you must begin changing all your plans. New invitations, coordinating with the church, the hall for the reception, all need to be changed. There is no way around it. She beat you to the date, fair and square. Do a favor for your friends, relatives and yourself by sending a Save the Date magnet to them.

Other Scheduling Conflicts

Most Save the Date magnets find their way to the refrigerator or other appliances in the kitchen while others take up residence on a filing cabinet or computer at work. Both locations let the folks see them as they are on the phone making appointments, vacations plans and various scheduling tasks. Nowadays, with so many activities in one's life, it's easy to let an important date slip by. Before they know it they have booked themselves to be at two places at the same time, and one of them could be your wedding. If you put a Save the Date magnet in front of them, they can avoid such awkward predicaments. So, please give the people who are important to you enough prior notice for their scheduling needs.

What Kind of Save the Date Magnet Should I Get?

The quick answer is: Good ones that are personalized. You can find a number of cheap sources of magnets, but you always get what you pay for. Some suppliers will even try to entice you into becoming one of their consumers by providing some to you for free. Trust me, businesses don't ever give products away unless there is a hook to it. I'm in the business...I ought to know. You should find a reputable company that has been in business for a while. Ask for a free sample of their magnets. If they don't provide examples of their wares, there might be a reason why they don't want you to see it until after you have given your hard earned cash to them. Second, you should be able to have your magnet customized to your own specifications. Some suppliers of Save the Date magnets have a narrow selection of designs, and that's all. You choose the one you think will be the best of the bunch, and they put your names and dates on it. They will look just like the magnets they sold to the person before you, but with a different name. How interesting. (yawn) Be aware of businesses that sell magnets that require you to assemble them. Yes...some suppliers actually send 'kits' to you that are made up of cards to which you must attach the magnets. You surely have better things to do while planning your wedding than to spend an evening or two playing with glue.

How Customized Can It Be?

Try to find a company that allows you to use a picture or graphic that you provide. They will normally require a certain size and format for it. They need a good quality image, so don't depend on your cell phone camera. Find a friend with a quality digital camera to take your photograph, or get a professional photographer to do it for you. Either way, you must communicate with the business to make sure that you have the correct size and format for the job once you have decided on the perfect picture. Not only will a respectable company let you customize the picture, they will do the same with the text, the color, and the arrangement of all the elements of your Save the Date magnet. If they won't, you should look around for someone else with which to do business. This is your wedding, and you shouldn't be obligated to have some stranger dictate the details. No doubt there will be times when the graphic artist will tell you that a particular request you make simply isn't possible. There are always limitations. Listen to the professionals and heed their advice because they have designed hundreds of them and know what works.

Speaking of Professionals.

The company I represent has their own staff of graphic artists. Do the other suppliers of Save the Date magnets have them? Perhaps. As you look for a suitable business, try to locate one with trained professionals to lend a hand with your design. Your wedding is too important to let it be designed by someone who has only recently figured out how to start up the graphics program. There is more to it than simply cropping a photo and rearranging some text. A professional will assure that all the elements needed for a great design are done right. Color, hue, contrast, saturation, levels, contrast and brightness are just a few of the details that a professional will tweak to perfection. Don't worry if you have no idea what those terms mean. The professionals can do the worrying for you. You tell them what you want and they can deal with things like 'threshold levels' and 'source channels.'

Bottom Line

Save the Date magnets are becoming more popular all the time. They give your friends and family, especially the out-of-towners, the time to make arrangements for motels and other details so they can come to your wedding. Save the Date magnets help eliminate conflicts with events that others in your family and circle of friends may be planning. It is a courtesy to all involved, and everyone appreciates that.

About the Au

Make a Personal Statement With Photo Invitations

2008-08-30T09:24:00.000-04:00

The popularity of photo invitations has grown of late mainly due to the growth of digital cameras and home editing software. More and more people are turning to designing their own invitations. If you've ever received a photo invitation you would have noticed how personal they can be. Gone are the days of the mass produced and designed cards by the big card companies, these day's people are looking for a more personal feel to their invitations. The great thing about photo invitations is that they are so versatile you can use them for any occasion from weddings to birthday parties. Another good thing about photo invitations is that you control the process, from choosing the photos to personalizing the text of the invitation. Almost every occasion suits the use of photo invitations including baby shower parties, engagement parties, anniversaries, birthday and holidays to name a few occasions.

You can't escape it wherever you walk these days you'll see someone with a camera or a camera phone snapping a photograph. And thanks to editing software programs we can all claim to be expert photographers. The computer enables us to do some amazing things with photos from adjusting the amount of light the photograph has to changing the size of the shot. When choosing photos for your invitations it's important that you choose photos that are clear and bright, dull photos can ruin an invitation. Make sure the photos are of high resolution otherwise you may experience printing issues. The use of black and white photos is a popular choice especially for traditional wedding invitations. Black and white photographs add a touch of class and an old world feel to the invitation. When it comes to the printing of the invitations you have a number of choices to choose from including doing it yourself to taking it to a local card store. If you have a small party and have access to a laser printer you can print your own invitations, for large parties it's recommended that you use the services of a card and printing store.

Trading on Joy?

2008-08-28T09:24:00.000-04:00

In light of the current financial crisis that we are currently having to deal with, why is that some women (and men) accept that weddings cost a fortune and quite happily fork out thousands for the 'perfect day'?

Speaking as someone getting married this year, I'm shocked and appalled to see a) the prices some companies charge for wedding related items such as dresses, jewellery, venue hire etc, and b) how easily people manage (or don't) to find the cash to pay over the odds for it all.

For example one hotel I inquired at months ago quoted me almost double for hire of their old barn when I called under a different name and got a quote for the same thing (including food and drink) but mentioned the word 'wedding'. Now some might say this is because of hidden extras but when I inquired about what the wedding package included it was exactly the same! I had to pay extra for table name cards, place name cards, flowers, DJ, toastmaster, cake stand and cutter - need I go on!

The cost of fuel has risen dramatically recently, as has the cost of food, household fuel, running a car and don't get me onto the whole mortgage and credit crunch - so I want to know exactly why we justify spending twice as much on just one day - our special day.

I heard the average cost of a wedding these days is a whopping ?15k and judging by some of the comments I've read in various wedding forums online, this is vastly underestimated - especially if you take into account the honeymoon.

A video emailed to me last week epitomized the majority of the wedding industry to me - a couple walk into a cake shop and ask for a white 3 tiered cake and was quoted a reasonable price. The shop owner asked what it was for and when the couple replied their wedding, the owner immediately doubled the price!! When asked why the couple was told it was because wedding cakes are different and wouldn't accept any other comment!! Obviously this was a spoof video but it really happens.

I've spent the last 9 months bartering and looking around and eventually coming to a reasonable price with various extras 'thrown in' and still managed to get what I consider to be a great venue, the perfect dress, great suits for the boys and a g

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line

2008-08-27T13:04:00.001-04:00

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line By Susan Friedmann

"This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin. "If this is what I think it is, I'm pretty sure this piece of equipment will solve all of our problems." He turned to the booth staffer, a young woman at her very first show. "Could you tell me how it works?"

The staffer, thrilled at the possibility of selling a piece of equipment that sells for hundreds of thousands of dollars, was more than accommodating. She answered every question, even the most technical. When the prospect wanted to take some pictures, she helped him get good shots - from every conceivable angle.

When the prospect left, he had every relevant piece of sales literature. He also had a dozen great digital pictures, the card of the booth staffer, and a promise that someone from the exhibitor's company would be following up directly after the show.

However, the attendee didn't let the grass grow under his feet. His organization was in touch with the exhibitor's organization within days.

However, instead of a purchase order, the communication was coming from the attendee's legal department - who had a pretty good case that the exhibitor's display model was based on their proprietary design!

Tradeshows offer the most overt intelligence gathering environment imaginable. There is no other place where you can find all of the companies in one industry gathered in a convenient location, with all their offerings on display. Helpful booth staffers will answer questions, often those questions that should raise red flags among an exhibiting team.

This can work against you, or, as illustrated in the story above, it can work for you. The world is getting smaller every day. Ideas are stolen. They're copied, reverse engineered, you name it. However, as the owner and originator of these ideas, you may have no idea that this has happened - until you stumble across the results at a tradeshow or industry event.

In an increasingly competitive world marketplace, you can't depend on chance discoveries! Savvy tradeshow exhibitors and attendees know that they have to take the initiative, and carefully approach tradeshows with one eye toward protecting their own intellectual assets.

Determine a goal for your staffers or employees you're sending to attend a show. Make it clear to them what type of thing they're to look for: products that duplicate your own, for example, or that incorporate proprietary technology without permission.

It is never your employee's role to have a confrontation about these topics at the show. Instead, their role is, as illustrated above, to gather as much information as possible about the product and company, and relay that data back to your headquarters, where it can be acted upon by the appropriate personnel.

Preparation is essential. You can't send your staffers in with the command to protect your interests without equipping them to do so. Here's how you start that preparation:

Prior to the show, study the exhibitor list. Identify which companies you already know, and make special note of any new names. It is far more common for emerging, smaller organizations to engage in unscrupulous activities - if only because the larger, behemoth firms have legal firms that keep them from getting into trouble! Sometimes show organizers make this easy by listing exhibitors by industrial categories, but other times you're left facing an alphabetical list.

Create a 'hit list' of companies that you absolutely have to see. Of course you'll want to visit your major competitors - but don't be myopic. It is important to pay careful attention to any unfamiliar exhibitors, even if they are only tangentially related to your industry.

Augment your target list with pre-show research, including what readings from trade publications and industry knowledge. This will generally give you a starting point for your investigations. Pinpoint those items you definitely want to know more about, and include these on your team's list of goals and objectives.

At the same time, it is vitally important to remain aware and open to any information that may arise serendipitously. It is impossible to know ahead of time what your team will encounter while they're walking the show floor.

Having the skills and wit to recognize copyright infringement and intellectual property theft, no matter what form it takes, is a valuable asset in any employee. Make sure you recognize and reward your team appropriately!

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: "Riches in Niches: How to Make it BIG in a small Market" and "Meeting & Event Planning for Dummies." www.thetradeshowcoach.com

Planning your special corporate Incentives in Paris!

2008-08-22T09:23:00.000-04:00

Paris Planners are Planning, designing and producing a special Paris corporate event, whether it?s an annual conference, sales convention, product introduction or other keynote event, or even a Paris Wedding is a one-shot deal. The best thing you can do to ensure that everything runs smoothly is having a combination of excellent planning before the event and rich experience at the event.

The Gala Evening

A gala (grand) evening is organizing a Theme Evening in the unique setting, so that you can delight your guests and underline your position within your industry. Paris Events is highly accomplished in applying all the resources needed to make your Gala Evening a resounding success for the Paris VIPs. We, the Paris Planners have a range of exotic experiences: futuristic, tropical, oriental, musical, medieval... enough to enhance any participant and enable an event planner to organize several highly varied evenings during the period of a conference. In addition, we can work with you to create a tailor- made evening to meet your most indulgent demands.

Exclusive Venues

Choosing the right venue and setting a location in Paris France, in Monaco, in a castle or in a building full of character is not a critical thing. We delight to choose most original and memorable places and then according to your demand our creativity will translate your request into a venue that will surprise your guests. Your guests will feel extremely privileged!

Exclusive Dining

With its contemporary design, this dining establishment is undoubtedly the most elegant location in Paris. When it comes to adding the perfect culinary touch to your event, our Food & Beverage team knows what it takes, whether it?s for breakfast, dinner, or those moments in between for coffee breaks, luncheons or cocktails. We aim to make your Paris Events in dining hall, a memorable experience!

By: Wendy A

Article Directory: http://www.articledashboard.com

Ms. Wendy is the originator of parisprelude.com and her SEO Services by unisoft-technologies.com online websites for Paris Events, Paris Planner, Paris VIP. She works for those who want information about Paris Events, Paris Corporate

Beauty Salon Supplies: catering to every woman's needs

2008-08-19T09:23:00.000-04:00

Most women want to make sure that their 'crowning glory' still shines at the end of the day, so they would most likely cater to hair care products. This is why it is important to invest in salon supplies that that would best define hair, like shampoo supplies.

Do you think that you've had a lot less time to take care of your skin?

Stressful activities usually take their toll on our skin. That is why spas are there, to make sure that women have a place to run to whenever they feel that stress has overwhelmed their body. Salon spas should invest more on beauty supplies that will fulfill these needs. Facial beauty products, day spa supplies and the like are what would be most needed for women who'd want to pamper their skin.

Do you value style?

A lot of women do not only want to feel confident, but also to look one. The Chic, the vintage, powerhouse, and the glamorous- whatever type of look women customers want for themselves, you should be able to cater to. Hand and foot supplies, hair color supplies and cosmetics should be at hand to offer women who value style.

Natural beauty products, day spa supplies, hair supplies, cheap or not, can be found at online sites. If you want to find the best products available for your salon and your clients without much hassle, you need only to browse online. You can even find second hand supplies that would be most friendly to your budget. Just enter the terms "salon equipment" or "salon supplies" or "discount salons equipment" in the search bar of any search engine like Google.

A NOTE ON FRUMPINES

The frumpy look is definitely no more, and with the popularity of Hollywood beauties to die for, it's no surprise then that many women want to be as beautiful - or at least die trying. The good thing about it is that now isn't a part of a woman's body that can't be enhanced. (But of course, there's a limit to what parts of the body can be enhanced in a beauty salon.)

At the beauty salons, women need trained salon workers like hair cutters, hairstylists, eyebrow pluckers so their hairs make sense . They also need pedicurists and manicurists to nip at their cuticles and color their nails for that great look that looks artful.

About the Author

Ed Friesen establishes SalonToolsandEquipment.com to offer lots of variations for shears, scissors, esthetics and beauty care products and other accessories. These are tools necessary for your personal and beauty care. You have lots of options to choose from so come and visit his site at http://www.salontoolsandequipment.com/

Your Ad on 100's of Engines

Beauty Salon Supplies: catering to every woman's needs

2008-08-15T09:22:00.000-04:00

Every woman needs pampering every now and then. It should be understood that women play a very important role in all aspects of society, from the comfort of the home to the complexities of a job. With all these responsibilities, it is no wonder that women would want to dedicate a day or even just a few hours to pampering themselves. A day of relaxation does not have to be costly. Sometimes, all it takes is to find the right spa or salon establishment that would best cater to your needs.

Do you feel that that your hair has taken the brunt of your everyday stress?

Most women want to make sure that their 'crowning glory' still shines at the end of the day, so they would most likely cater to hair care products. This is why it is important to invest in salon supplies that that would best define hair, like shampoo supplies.

Do you think that you've had a lot less time to take care of your skin?

Stressful activities usually take their toll on our skin. That is why spas are there, to make sure that women have a place to run to whenever they feel that stress has overwhelmed their body. Salon spas should invest more on beauty supplies that will fulfill these needs. Facial beauty products, day spa supplies and the like are what would be most needed for women who'd want to pamper their skin.

Do you value style?

A lot of women do not only want to feel confident, but also to look one. The Chic, the vintage, powerhouse, and the glamorous- whatever type of look women customers want for themselves, you should be able to cater to. Hand and foot supplies, hair color supplies and cosmetics should be at hand to offer women who value style.

Natural beauty products, day spa supplies, hair supplies, cheap or not, can be found at online sites. If you want to find the best products available for your salon and your clients without much hassle, you need only to browse online. You can even find second hand supplies that would be most friendly to your budget. Just enter the terms "salon equipment" or "salon supplies" or "discount salons equipment" in the search bar of any search engine like Google.

A NOTE ON FRUMPINES

The frumpy look is definitely no more, and with the popularity of Hollywood beauties to die for, it's no surprise then that many women want to be as beautiful - or at least die trying. The good thing about it is that now isn't a part of a woman's body that can't be enhanced. (But of course, there's a limit to what parts of the body can be enhanced in a beauty salon.)

At the beauty salons, women need trained salon workers like hair cutters, hairstylists, eyebrow pluckers so their hairs make sense . They also need pedicurists and manicurists to nip at their cuticles and color their nails for that great look that looks artful.

About the Author

Ed Friesen establishes SalonToolsandEquipment.com to offer lots of variations for shears, scissors, esthetics and beauty care products and other accessories. These are tools necessary for your personal and beauty care. You have lots of options to choose from so come and visit his site at http://www.salontoolsandequipment.com/

Your

Preparing Your Flower Girl

2008-08-14T09:22:00.000-04:00

Flower girls are just so darn adorable. When they walk down the aisle, watch the faces of the guests light up with big smiles. However, being a flower girl is a big job for a little girl, and it is best to prepare them in advance so things will go smoothly on the wedding day.

For every flower girl who skips down the aisle, merrily tossing rose petals, there is another one who makes it only halfway before sitting down in the aisle and refusing to budge. Most little girls are very excited to be a flower girl, but once the actual moment arrives, they may suffer from shyness or stage fright. This is especially true of the youngest flower girls, but it can happen at any age.

Many little girls have never been to a wedding before, and do not know what to expect. A great way to prepare them is with books on the subject. There are even story books and coloring books written especially for flower girls, to tell them all about their very important job. This would make a nice little treat from the bride.

Often flower girls simply become overwhelmed by the grandeur of the wedding. If the ceremony will take place in a church, take the little girl to a few services there so that it becomes a familiar place to her. The rehearsal will also be helpful, as it will allow her the opportunity to practice her walk down the aisle.

At the rehearsal, explain to the flower girl exactly what she should do. First she will put on a pretty dress, and Mommy will put ribbons in her hair. Then they will arrive at the ceremony location. When the music starts, it will mean that it is time for her to get ready to go. After the bridesmaids, she will walk down the aisle, carrying flowers or a basket of

Planning your special corporate Incentives in Paris!

2008-08-11T09:22:00.000-04:00

Carhartt Jeans For Your Body Type

2008-08-08T09:22:00.000-04:00

Purchase a boot-cut jean because the flare at the bottom of the jean will help balance out that extra bit of tummy. Also look for a jeans that closes across your waist instead of above or below your waistline.

Hipping Out

If your hips are on the voluptuous side look for a jean with a slightly lower waist that fits comfortably without creating a muffin top. A straight leg will work much better as it will create a longer leg and decrease the width of your hips. Stay away from boot cut jeans, as they will only make your thighs seem larger.

Bubble Butt

If you have a bigger booty then stay away from jeans with back pockets that call attention to your behind. Do not purchase jeans with flap pockets or with pockets that have a lot of decoration on them. Carhartt jeans will suit the fanny of any woman, as the pocket design is simple and not ostentatious.

Top Heavy Troubles

For those of you with a larger upper body it is best to draw attention downward. Look for the Cataract jeans in lighter denim colors. The lighter color will also balance out your body better and help make your top appear smaller.

Cutting Crotch

If you find the only trouble you have when you purchase jeans is a pulling or tightness in the crotch, it could be because your body is longer and you have short legs. Try purchasing Carhartt jeans in a petite size regardless of your height.

Not only does Carhartt have jeans to suite every body type but we can also provide jeans to suit any environment or activity. Some of our jean styles come with multiple pockets for holding tools or other equipment. In addition if you find yourself in a frigid environment, you can purchase out toasty flannel lined jeans and stay warm all day.

About the Author

WorkWear1.com offers a great selection of Carhartt Clothing in addition to a wide var

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-08-06T09:22:00.000-04:00

For the Tall Groom - Loving the Long Jacket

2008-07-28T09:21:00.000-04:00

Your wardrobe choice may be limited, but you should never underestimate the difficulty of finding the perfect wedding tuxedo. You have a choice; you can look awkward in your tux, or you can show up as your bride's ultimate fantasy, as an impeccably dressed Cary Grant or George Clooney. With the right tux you can go from being an average Joe to becoming the suave and debonair real-life James Bond.

To look dapper and handsome in your tux, you have to find a tuxedo that complements your bride's wedding attire, plays up your best assets and keeps you feeling comfortable on one of the most important days of your life.

To find the perfect tuxedo, you have to consider one of the crucial parts of your entire attire: your tuxedo jacket.

The Long Jacket

You will find long and short tuxedo jackets on the market. The most common tuxedo jacket on the market is the single-breasted one-button jacket.

If you're on the tall side, meaning you stand over 6 feet in height, you'd look your best wearing a wonderful long jacket or a stroller jacket. Long refers to the length as well as to the number of buttons. A long jacket is a formal wear coat or a tuxedo jacket that ends at your mid-thigh with more four buttons as your jacket's closure.

Long jackets make you appear shorter than you actually are, making it easier to understand why most basketball players prefer these long jackets over short coats. Long tuxedo jackets are usually made of satin, and have either a single breasted or a double breasted design.

Choosing Your Long Jacket

Since we're talking jacket length, you have to know that long jackets have different lapel designs. Although lapel styles generally don't matter to grooms, having the right lapel for your long jacket is a great way to bring attention to your upper body. It may not be the most important jacket decision you'll make, but the lapel design can and will affect your suit's overall appearance.

Notch Lapel: The notch lapel has a V-shaped cut where the fabric points inwards right at the area where the lapel and the collar meets the jacket. The notch lapel is a great lapel choice if you're trying to emp

For the Tall Groom - Loving the Long Jacket

2008-07-19T09:20:00.000-04:00

The relevant aspects of the Dallas Corporate Events

2008-07-08T09:20:00.000-04:00

The perfect organization for your Atlanta Corporate Events

2008-07-07T09:20:00.000-04:00

Every corporate event needs a professional management. Therefore, if you are planning to have a corporate even, you should be fully aware of this aspect. If you do not know enough to organize the even by yourself, you should hire a company in order to plan the corporate party or meeting. For instance, even the simplest Dallas Outdoor Weddings are likely to need professional help provided by companies that can take care of your corporate even too.

You will have to hire a professional planner; by browsing the internet, you will provide yourself with further information about people whose specialty is the perfect corporate event. You should hire a professional and experienced person in order to organize an even to remember. The company you choose should have the necessary expertise in order to make a careful research about all the details involved by the Atlanta Corporate Events.

By hiring such a company, you can rest assured that you will be provided with the necessary plan for the perfect event from its start to its finish. The corporate events are very important when it comes to improving the image of your company. You will have to impress your guests and you can do this by hiring some professional help in order to take care of the Atlanta Corporate Events. Such events are based on a brilliant management; the planner will have to use the best strategies in order to pull everything together in a successful manner.

Inspiration and creative energy are required in order for your gusts to be impresses by your corporate event. The success is guaranteed if you know how to choose the proper organizer. For instance, even the Dallas Outdoor Weddings need such professional help that can take care of all the important details without missing anything. Mistakes should be avoided because they can turn out to be disastrous. Your corporate event needs to be tailored by a professional; it needs all the details in order to provide the guests with the necessary equilibrium of satisfaction, innovation and fun.

Your guests are not likely to be disappointed. The event management company must be chosen in order for your event to be a successful celebration. You can transform your event into a memorable experience without having to spend a fortune to achieve this result. For instance, you should browse the internet in order to find out more about the available companies that can take care of your corporate event. Such companies will hire a team of event managers who will dedicate their time and efforts in order to meet your demands and wishes.

The managers are perfectly aware of the importance of having the perfect corporate event; they will try to organize the most successful business event that will impress your customers and staff in a pleasant manner. There are plenty of benefits when hiring such a company. For instance, you will be provided with customized service.

Every event manager is likely to understand the need of having a carefully planned corporate even. The mistakes must be avoided. Affordable solutions will be provided and you are not likely to regret your choice. Your initial investment will be paid off because the image of your company will be improved and the sales number will be increased. You will have to provide the company with the necessary brief that contains all your requirements. By paying attention to this brief, the hired company will set a team to work on every single details in order to meet your demands.

The event will be planned and designed in a very professional manner. For instance, they can use your ideas or they can use theirs. Regardless of their final choice, the corporate event will be unique and quite above all your expectations. Therefore, you should rush and find the proper company in order to organize the perfect corporate event. You will have to establish a budget in order for the company to know the exact amount of money you are willing to pay for the organization of the event.

By: Ckint Jhonson

Article Directory: http://www.articledashboard.com

Dallas Outdoor Weddings can be organized by professional event managers. They are not likely to disappoint you even when you hire them for organizing the Atlanta Corporate Events.

Rising Exhibiting Costs Places New Premium on Efficiency

2008-07-01T09:36:00.001-04:00

There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group, a considerable number of new attendees are coming to tradeshows. At the same time, 39 percent of attendees report that their buying decisions are favorably influenced after viewing a company's exhibit.

That's the good news. The bad news is that the rising fuel, energy, and transportation costs that are impacting every sector of the economy have not skipped over tradeshow exhibiting. The cost per attendee has risen nearly 20 percent. A typical exhibitor is spending $261 per attendee that they speak with - a number that is up 15 percent over the last two years.

The question then becomes, how do you make the most out of every exhibit? It is no longer sufficient to simply generate a positive ROI. You need to ensure the maximum ROI possible, in order to justify these spiraling costs.

Here are the top five ways to get the most out of every tradeshow:

1. Do Your Homework

To realize maximum ROI, you have to ensure that you're exhibiting at the right shows. You will not generate a positive ROI, much less a maximum ROI, if you're not positioning yourself in front of an audience likely to be interested in your products and services.

Research shows carefully before making a commitment. What shows are the largest? Which shows attract your target audience? Some exhibitors have had great success setting up shop at shows outside of their traditional industry group - this may be a strategy you want to consider.

Bear in mind some larger organizations have their own shows. This trend has obvious positive and negative ramifications - but a savvy exhibitor will be able to make the most out of the opportunities this change affords.

2. Emphasize Pre-show Promotion

Pre-show promotion is the single most important determining factor in generating show traffic. If you want to have a lot of people, particularly people who are likely to be interested in your products and services, you need to make a concerted effort to reach out to them before the show.

There are a number of ways to do this. Some broad-based approaches include placing ads or inserts in industry journals, advertising your participation on your website and industry discussion forums, and more. You can target your best customers - and the organizations you want to have as your best customers - with direct mail, e-mail communications, phone calls, and in person reminders from your sales force.

3. Send Your Very Best People

Your booth staffers act as your organizations' representatives. You want to send the very best people available: individuals who have great product knowledge, strong sales skills, the ability to think on their feet, and can thrive in a high-pressure, high-stress environment.

Focus on selecting staffers who are genuine and enthusiastic. An upbeat personality is definitely a plus - shy, introverted types may have superlative technical skills, yet wilt when thrust into the tradeshow spotlight. If you've a really technical audience, it's fine to bring your best and brightest minds to be on call to answer questions - but leave the meeting and greeting, selling and schmoozing bit of the show to your sales professionals.

4. Think Through Show Specials

Too often show specials are last minute deals - "Sign up now and we'll give you 15% off." That's not the way to handle show specials.

For maximum appeal, you want to craft a show special that is appealing to your customer base - a real savings, rather than a token percentage off -, easy to understand, and only available for a limited time. If you do not create a sense of urgency with your offer, your attendees have no real pressing need to convert into customers.

Additionally, you should include information about your show specials in all of your pre-show promotion. Every time an attendee or would be attendee is looking at this promotion, they're asking "What's in it for me?" Including information about your show special can help answer that question.

5. Focus on Follow Up

The period immediately after the show has a tremendous impact on overall show ROI. Within two days of the show close, you need to have thank you notes in the mail to everyone you saw at the show, thanking them for stopping by.

Additionally, this is the point to follow up with your hottest leads, scheduling sales calls and moving the process forward. Nothing cools faster than tradeshow leads, so it is imperative to strike while the iron is hot.

The remainder of your leads should be distributed to your sales staff, so they can act on them. Remember, introducing an element into accountability will help boost overall ROI - requiring your sales force to document when and how they followed up will minimize the amount of ignored leads and missed opportunities.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: "Riches in Niches: How to Make it BIG in a small Market" and "Meeting & Event Planning for Dummies." www.thetradeshowcoach.com & www.richesinniches.com

investment in natural estates

2008-06-30T18:57:00.001-04:00

Real Estate, Homes, New Construction, Mortgages, Classifieds, Newspaper Classifieds from Allentown, Bethlehem, Easton and theLehigh Valley in The Morning...

Zameen, the leading property portal based in Pakistan - offering the highest levels of service to property buyers sellers landlords tenants alike and to...

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Our guide to the New York real estate market, complete with thousand of properties for sale.

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This represents the second part of our first "guest authored" article at the Investment Property Insider. This article was written by Lance Newton,...

What you'll learn in this step: Sensible investments in property residential or... But your first investment in property neednt be your home....

Investment Property Company selling Buy to Let new build, off plan property with a 2 year guaranteed rental income, Buy Already Let.

How to Get Started Investing in Real Estate and Buy Investment Properties to *Build Wealth* and Prepare for Retirement.

Toronto Wedding Invitation Tips

2008-06-27T09:19:00.000-04:00

Toronto Wedding Invitation Tips

Toronto Wedding Invitations is a service that offers premium wedding invitations for all of your wedding needs. Wedding invitations are the front line of the weddings, they are the first form of contact when planning a wedding, a wedding invitation then must represent you and that is why Toronto wedding invitations is great because we customize your wedding invitations. Howeverm we also focus on invitation as birthdays, baptisms, engagement parties, corporate events and so on.

A wedding invitation is a letter asking the recipient to attend a wedding. They are typically mailed out six to eight weeks before the wedding date. Wedding invitations can sometimes have calligraphy on them. Other types of printing include engraving, thermography, letterpress printing and sometimes blind embossing. Most of time, they are mailed in double envelopes. The inner envelope can be lined in a matching color, is not gummed, and fits into the outer envelope. The outer envelope is gummed for sealing and addressing.

Along with the wedding invitation, the ensemble may also include a response card or folder and envelope. The respond card or folder is traditionally used for gathering totals for the caterer and getting a general number of guests attending. The recipient is asked to mail back the respond card or folder roughly two weeks before the wedding or by the date indicated. The envelope is pre-addressed and pre-stamped by the wedding party for ease.

Other pieces often included in the ensemble are the reception card or folder, map or direction card, and accommodation information. The reception card simply lists the addresses and times of any post-wedding events, such as a cocktail hour, dinner or dance. Map or direction cards provide details about the location of the wedding and reception. The accommodation information gives helpful tips about airfare, transportation or hotel arrangements for out-of-town guests. Local attractions may be featured as well. Oftentimes the accommodation information is sent in advance with the save the dates.

By: Rafi Michael -

Article Directory: http://www.articledashboard.com

Rafi Michael - Toronto Wedding Photographers Videography Invitation Wedding Photography & Video Productions Toronto we specialize in individually tailored Wedding Photography, Videos and DVD's

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-06-20T09:18:00.000-04:00

Toronto Limousine Services and Tips

2008-06-17T09:18:00.000-04:00

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-06-13T09:18:00.000-04:00

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-06-07T09:17:00.000-04:00

Are Your Working Habits Causing Harm To Your Health?

2008-06-06T09:17:00.000-04:00

Most jobs in today's society require the use of a computer. If you sit in front of a computer all day or work any job or hobby that requires your eyes to work hard, be sure to take breaks throughout your day. For soothing relief, you can use eye drops, close your eyes for a few minutes to allow them to rest, and look away to something other than what you are working on. Also, ensure that you are working with appropriate lighting, which is an oversight many people make. These are ways in which to give your eyes a much needed break. Eyestrain can cause eye problems as well as headaches.

If you have bathroom scales, you should either get rid of them or put them away for a while. Weight does not accurately reflect the level of your fitness. If you should be measuring anything, it should be body fat, not the weight.

Most people know that sunscreen is important for shoulders, backs, legs, and arms when out in the sun but there are other parts of the body that are often overlooked. When enjoying the beautiful sun, be sure to use sunscreen on your ears, slips, and even the tops of your feet as well!

A spirin versus Ibuprofen: Both of these products can help in certain situations. For example, aspirin is an analgesic, used for pain while ibuprofen is both an analgesic and anti-inflammatory. Therefore, the next time you have to deal with sore muscles after a good workout, remember that you can get some needed relief from these over the counter remedies.

Ah, the sweet taste of fresh berries! Berries are actually good for you and contain plant nutrients called anthocyanidins. These are incredible antioxidants and some have high levels of resveratrol, which helps fight heart disease and cancer. The next time you want something sweet, juicy, and good for you, reach for blueberries, grapes, or strawberries, and do not feel guilty!

Hot, spicy foods that contain curry, chilies, or other hot peppers such as cayenne, help to trigger endorphins. These hormones are what make people feel good and well balanced. In fact, endorphins are like a natural morphine that helps ease pain and provide a sense of well being. The next time you are feeling a little down or have some minor pain, try eating something spicy.

Pay attention to what you eat. With so many wonderful restaurants, trying new dishes is exciting and fun. However, several foods are responsible for up to 90% of all allergy problems. If you notice after eating certain foods you suffer from headaches, upset stomach, or other problems, make note, you could be having an allergic reaction. The foods most likely the problem include eggs, milk, peanuts, tree nuts, soy, shellfish, and fish. For children, the common foods include cow's milk, soy, eggs, and wheat.

Make sure you conduct regular breast examines. This can quickly and painlessly be done during your shower or lying down when going to bed. Contact your primary physician or gynecologist for a free pamphlet showing the proper way this is done. Taking proactive steps could save your life.

If you suffer from asthma, you already know that some sports should be avoided, depending on the severity. If you have trouble on a daily basis and love sports, be encouraged to know that some sports are asthmafriendly and in fact, can be helpful in that they help make the lungs stronger. These sports include swimming, cycling, and fishing, walking, and canoeing. Again, check with your physician before getting involved with any sport if you have a health condition.

About th

Are Your Working Habits Causing Harm To Your Health?

2008-06-05T09:17:00.000-04:00

se of a computer. If you sit in front of a computer all day or work any job or hobby that requires your eyes to work hard, be sure to take breaks throughout your day. For soothing relief, you can use eye drops, close your eyes for a few minutes to allow them to rest, and look away to something other than what you are working on. Also, ensure that you are working with appropriate lighting, which is an oversight many people make. These are ways in which to give your eyes a much needed break. Eyestrain can cause eye problems as well as headaches.

If you have bathroom scales, you should either get rid of them or put them away for a while. Weight does not accurately reflect the level of your fitness. If you should be measuring anything, it should be body fat, not the weight.

Most people know that sunscreen is important for shoulders, backs, legs, and arms when out in the sun but there are other parts of the body that are often overlooked. When enjoying the beautiful sun, be sure to use sunscreen on your ears, slips, and even the tops of your feet as well!

A spirin versus Ibuprofen: Both of these products can help in certain situations. For example, aspirin is an analgesic, used for pain while ibuprofen is both an analgesic and anti-inflammatory. Therefore, the next time you have to deal with sore muscles after a good workout, remember that you can get some needed relief from these over the counter remedies.

Ah, the sweet taste of fresh berries! Berries are actually good for you and contain plant nutrients called anthocyanidins. These are incredible antioxidants and some have high levels of resveratrol, which helps fight heart disease and cancer. The next time you want something sweet, juicy, and good for you, reach for blueberries, grapes, or strawberries, and do not feel guilty!

Hot, spicy foods that contain curry, chilies, or other hot peppers such as cayenne, help to trigger endorphins. These hormones are what make people feel good and well balanced. In fact, endorphins are like a natural morphine that helps ease pain and provide a sense of well being. The next time you are feeling a little down or have some minor pain, try eating something spicy.

Pay attention to what you eat. With so many wonderful restaurants, trying new dishes is exciting and fun. However, several foods are responsible for up to 90% of all allergy problems. If you notice after eating certain foods you suffer from headaches, upset stomach, or other problems, make note, you could be having an allergic reaction. The foods most likely the problem include eggs, milk, peanuts, tree nuts, soy, shellfish, and fish. For children, the common foods include cow's milk, soy, eggs, and wheat.

Make sure you conduct regular breast examines. This can quickly and painlessly be done during your shower or lying down when going to bed. Contact your primary physician or gynecologist for a free pamphlet showing the proper way this is done. Taking proactive steps could save your life.

If you suffer from asthma, you already know that some sports should be avoided, depending on the severity. If you have trouble on a daily basis and love sports, be encouraged to know that some sports are asthmafriendly and in fact, can be helpful in that they help make the lungs stronger. These sports include swimming, cycling, and fishing, walking, and canoeing. Again, check with your physician before getting involved with any sport if you have a health condition.

About th

Are Your Working Habits Causing Harm To Your Health?

2008-06-04T09:17:00.000-04:00

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-06-02T09:17:00.000-04:00

Toronto Limousine Services and Tips

2008-05-24T09:16:00.001-04:00

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-05-20T09:16:00.001-04:00

Corporate Event Planning - The Keys To A Successful Event

2008-05-19T09:16:00.000-04:00

As with any topic that's being researched or under consideration, you'll want to consider the 5 W's. The five W's will start to provide answers to help you begin research on the possibilities of your corporate event planning. Once you delve into the possibilities, the creative juices will begin to flow. Tapping into all your available resources to find just the right mix of answers for the 5 W's - Who, What, Where, When and Why will help you create a momentous event that will be remembered by every attendee. Delving deep into each of these provides answers you need to make any corporate event planning a huge success.

Corporate Event Planning - The Basics

Setting Your Goals

First, why are you having the event? Reasons for corporate events may go deeper than you realize. For example, let's say you want to have a supplier appreciation event. Obviously, you want to let your suppliers know they are appreciated, and keep up the public relations with each company. Delve a bit deeper and also consider other reasons for the event.

Other reasons can be defined by determining exactly what you want to accomplish. Along with showing supplier appreciation, perhaps you want to be able to casually discuss future plans and opportunities with your suppliers. Or maybe you want to announce to all your suppliers that you will be opening a larger facility within the next year. By identifying these types of underlying reasons, you can use corporate event planning methods to structure the atmosphere to facilitate the results you desire.

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-05-17T09:16:00.000-04:00

Toronto Wedding Invitation Tips

2008-05-08T09:15:00.001-04:00

Boys Just Wanna Have Fun Too

2008-05-05T09:15:00.001-04:00

We all know how notorious bachelor parties can be. I mean, even my favorite actor was in a movie that was dedicated just to the glorification of a bachelor's last night of 'freedom' (Bachelor Party ala 1984, anyone?) But really, I don't think I'm alone when I say the great majority of us ladies are slightly skiddish over the debauchery of the common bachelor party and the idea of our husband to be frolicking in the company of strippers and getting egged on by former college roommates and frat brothers.

That being said, I would want my husband to be to have an amazing last guy's night out, just as much as I'd like to enjoy my last ladies night (oh what a night!). Sorry I couldn't resist;) However, I feel like there should be an option for a bachelor party that doesn't involve the common go-to schedule of "get trashed, make a fool of oneself, go see strippers, drunk text bride to be, fall asleep and hopefully wake up in time for the wedding the next day..." And you've got to think that guys want more than that too, right? I think most of the memories from that night don't come from meeting the 'Ashley Dupres' of the town, rather it comes from the fun times the fellas have together and crazy stories that follow!

There are lots of ideas floating around the internet that go beyond the traditional bachelor party, and as citizens of the new millennium I feel like we should be exploring some of these options and leaving our outdated, 80s 'Bachelor Party' motifs behind, yeah? I think my favorite idea is when the bachelor party takes to the city's nightlife and follows clues that have been planted by the best man, all of which have been given point values, which scores will be tallied at the end of the night and one person declared the winner. Now, everyone loves a good challenge and guys especially dig a fun rivalry, so the idea of a party game that gets everyone involved and competitive is bound to be a hit! The best part though, would probably be all the clueless people the bachelor party encounters and somehow draws into the game for help (or just for laughs)!

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-04-25T09:20:00.000-04:00

There's so much that goes in to planning a wedding reception. Choosing the venue, the menu, the music, the cake?it's all enough to make a bride-to-be go crazy.

If you've been toying around with ideas for food but haven't gotten anywhere, why not consider having a chocolate fountain at your reception? Chocolate fountains have grown in popularity over the past few years, and they're showing up at all kinds of events from bridal showers and wedding receptions to corporate events. It's an attractive addition to just about any special event.

With a spread of fruit and other dipping foods to go with it, it would be a place for your guests to gather other than the bar, and it would be a nice contrast to other finger foods. When they're running, chocolate fountains look like liquid chocolate sculptures, which make them like edible centerpieces. Plus, they're fun, relatively easy, and will be a hit with kids and adults alike.

If you like the idea of having a chocolate fountain at your reception, here are a few ideas of what you can do with it.

Guess what: you can do it yourself

You may be looking at your wedding budget and wincing at the cost of hiring a chocolate fountain company for your reception. Fear not. Like most things with weddings, you can save yourself a lot of money if you do it yourself instead of farming it out.

You can find chocolate fondue fountains for sale online at sites like LiquidationConnect.com, and you can find the chocolate to melt inside them the same way. Look for chocolate with a minimum of 34 percent cocoa butter to make sure that it will run smoothly in the fountain.

If you're worried about spills and such, ask a friend to watch the fountain for you. That way you'll have somebody you trust over there, and you'll be able to enjoy your receptions without worries.

Appetizer or dessert?

Chocolate fountains can work as an appetizer or a dessert, so your decision on when to do it depends on what kind of food you're having at your reception. If you have lots of heavy hors d'oeuvres at the beginning of your reception, you might want to save the fountain for the end. If you've got relatively light finger foods, then you can use your fountain at the same time.

What to dip?

The wonderful thing about chocolate is that you can dip just about anything in it. Well, you may want to avoid tortilla chips, but anything that typically tastes good with chocolate, you can serve with your chocolate fountain.

Fruits like strawberries, bananas, pineapples and kiwi, or snacks like cookies, pretzels and marshmallows are all good ideas. Steer clear of juicy fruits like watermelon, or soft things like cake, which may crumble when dipped and ruin the flow of the fountain.

Get thee to a chocolate fountain!

You don't have to break the bank to have an elegant, tasty chocolate fountain at your wedding reception. With a little planning ahead, you can do it yourself and have that little extra sweetness on your special day. No doubt, friends and family will be gushing over it for months and years afterward.

By: Darin Brin

Article Directory: http://www.articledashboard.com

The author is Darin Brin of LiquidationConnect.com, which provides consumers with fun, unique, affordable gift items. If you want a chocolate fountain at your reception, we have a wide selection to fit just what you need. To see our complete line of chocolate fondue fountains, visit www.LiquidationConnect.com today.

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My personal list of online make money resources

2008-04-18T06:36:00.001-04:00

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The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need

2008-04-16T09:55:00.001-04:00

The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need by Susan A. Friedmann

Make no mistake - you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got.

What this means is that anything you can do to differentiate yourself from the crowd is a "Very Good Thing." Being different gives you an edge over the masses. On the other hand, being different invariably costs money.

Or maybe not. You can differentiate yourself effectively by embracing the 'power of questions.' Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results.

Very few people know how to ask effective, powerful questions, and quite frankly, those who do, tend not to wind up working the show floor. Luckily, asking great questions is a skill that can be taught to those who don't already have it. If you're like me, and weren't born with that great skill, here are seven strategies your team can start using today to make themselves better exhibitors:

Strategy #1: Listen

The best questions begin in silence. Train your people to embrace the 80/20 rule - they should be listening 80% of the time. Listening is more than not talking. It's an opportunity to focus on the information the visitor is providing. The data they're sharing is invaluable and helps frame more appropriate questions throughout the conversation. For sales people in particular, listening is a real challenge. Yet, if they conquer and embrace this skill, they could easily boost their performance in flash!

Strategy #2: Determine Identities Quickly

One of the first questions your team should ask is some variation of "Who are you and what do you do?" Never, ever rely on badges. People can easily swap them. This is probably the most commonly used competitive intelligence gathering strategy.

You want to determine identity quickly for a number of reasons, but the primary one is this: Knowing who you're talking to allows you to deliver information in the most appropriate fashion: a buyer for a powerful chain is a very different attendee than an intern at a friendly competitor!

Strategy #3: Ask Open Ended Questions

The first question you ask a booth visitor should never be one that they can answer with a simple "Yes" or "No." This is an easy way to give them permission to end the conversation quickly. Known as "closed questions, "Yes" or "No" answers, don't usually help you to understand your visitor's needs. The better alternative is to focus on questions that invite attendees to tell you more about themselves, their challenges or their particular situations (their stories). These include questions such as:

- What are you doing about X? - How do you handle X? - When do you need X?

Strategy #4: Follow Up With a Relevant Question

When a visitor spends time telling you their story about a particular situation or challenge, your very next question must relate to what they've just told you. This then demonstrates that you're actually listening, and care about what they have to say. Failing to do this is likely to damage, if not destroy any credibility you may have established throughout the conversation so far.

Since this is such a common mistake exhibitors make, it's well worth having your team practice this skill in pre-show role-playing exercises. Have them work at this until it's automatic and starts to feels completely natural to them.

Strategy #5: Compliment Them

If you find yourself with a visitor who's somewhat reluctant to talk about their situation, try complimenting them. It's a subtle yet powerful way to stroke their ego. A simple "I'd really like to know what you think about X," or "What's your opinion on Y" will often get people talking, especially those individuals who love to show off their knowledge. I'm sure you know the type! Remember that everyone likes to be valued and recognized.

Be careful with this. You always want to appear genuine, without seeming to fawn over your visitors.

Strategy #6: Get Off Topic

Exhibiting is not just about making those immediate sales. There's far more that goes on with your booth visitor. Building long-lasting, profitable relationships is key! To do this effectively, you may need to take the conversation 'off-topic.' Don't be afraid to use questions to do this. Ask questions that allow you to get to know the visitor better. This can be as simple as "Where are you from?" Look to visual cues - clothing, jewelry, pin, etc. - anything that allows you to go further conversationally and further reinforce the relationship. It's only when you start asking

Strategy #7: Go After Low Lying Fruit

Visitors often indicate, often unconsciously, what they want to talk about. If they mention a subject repeatedly, or devote considerable time in one particular area, that's a pretty good clue to let you know that this topic is important to them. Yet many times, either exhibitors don't hear what's being said, because they're tuned into their own mind or, they might 'shy away' from a topic because it's sensitive, or something they just don't know about. They might avoid the latter not to show their ignorance.

Speaking from experience, that's not a good, solid plan of action. What's it says to the visitor is that "you're just not interested" in them or their situation. It takes courage to 'grab the bull by the horns' and frame questions directly around that topic, inviting visitors to elaborate further.

For example, "You seem to have concerns about our widget's durability. Could you tell me what's troubling you?" Addressing these concerns head on is the best way to build a prospect's confidence in your products and services.

Asking questions is only half the battle. The other half of the equation concerns what you do with the answers they give you. If your team asks great questions, listens to the answers, and then responds with the standard boilerplate one-size-fits-all answer, you've accomplished nothing.

Instead, answers must be customized on the spot - responsive, not only, to the client's needs, but also to the tone and timing of the conversation.

Brief your people on the need to take things further than just the familiar and often, boring, sales pitch. Keeping the focus on relationship building and the lifetime value of the customer helps make this easier and takes a lot of pressure off of your team. It's far easier to concentrate on having a meaningful, value-laden exchange if your team knows this isn't their only chance at bat. With any luck, this is just the beginning. They'll be asking your customers questions for years to come!

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: "Riches in Niches: How to Make it BIG in a small Market" and "Meeting & Event Planning for Dummies." http://www.thetradeshowcoach.com

Nose Job From 500 BC To 2008

2008-04-14T09:20:00.000-04:00

A nose job is medically termed as rhinoplasty. It is the name given to the surgical procedure normally performed by a plastic surgeon to improve the cosmetic appearance of a person's nose. A nose job is the medical alteration of one's nose look to make it look better.

Sushruta, a Hindu physician, was the one who first introduced and developed the concept of plastic surgery for noses. It was in 500 BC when he attempted to reconstruct the noses of his amputated patients. During that time, noses were removed as punishment for certain crimes.

The procedure surrounding a nose job requires local or general anesthesia, depending upon the extent of the operation. There will be incisions made inside the nose. They can also be made on the skin separating the nostrils. The surgeon would reshape the cartilage and the bone of the nose. Without anesthesia, the patient won't be able to withstand the pain. This is also the reason why nose jobs can only be conducted inside a hospital or a fully equipped clinic.

Today, nose jobs are generally performed for aesthetic purposes. It is very popular in Hollywood, where both the famous and not-so famous actors and actresses take their turns on the surgical table to have their noses done. Of course, the most celebrated nose job to date is still that of Michael Jackson's and his siblings.

When it comes to races, Asians and Africans are the people who normally subject themselves to nose jobs. People belonging to these races tend to have the need to make their nose to look more European or Caucasian. The nose job performed on a person would depend upon the actual structure of his nose. This also indicates that the procedures performed on an Asian are different from that of an African and other races.

A person may undergo several nose jobs throughout his lifetime. In fact, many Hollywood stars today admit to having two to three jobs done on their noses just make it appear perfect. There might be a need to undergo more nose jobs to revise or correct the unsatisfactory outcome of the first one.

However, there are also non-surgical rhinoplasty procedures. A non-surgical nose job is performed by altering the shape of the person's nose through filling in the depressed parts. This doesn't require any invasive surgical procedures at all. It is also the best alternative for people who are afraid to undergo total surgery of their noses.

Here are a few ti

Toronto Limousine Services and Tips

2008-03-22T10:18:00.000-04:00

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-03-09T10:17:00.000-04:00

Planning of a Amazing Wedding

2008-02-29T09:17:00.000-05:00

Wedding Planners could do seminars for couples or brides on how to plan the perfect wedding. These are some of the options that you can look into when you plan for your wedding reception music. Find a job in the wedding industry. Even if you plan to start your own business, consider getting a job in the industry first.

You would want to plan it out before the wedding, so it was ready for adding photos soon after your honeymoon. The complete book gives detailed advice on how you can get paid to plan weddings, be hired for a job in the wedding industry, or start your own wedding planning business. Not every wedding videographer and professional, and particularly those for whom weddings are only a small part of their total business plan, can afford to exorbitant royalty fees associated with wedding music and satisfying copyright laws.

I?m helping my daughter plan her wedding. Borrowers can avail any purpose loans for: Purchase/re-mortgage of home, Home improvements to increase property value, Car/bike/boat purchase, Dream vacation abroad/cruise, Clear debts with a debt consolidation loan, Plan a dream wedding, Business loans to develop business, Finance education/tuition fees for courses, Finance any other major purchase. Borrowers can choose between secured and unsecured loan options depending on their needs or circumstances. Maybe you plan on selling beautiful wedding cards in which case your site falls into a wedding category.

The most appealing feature of the Knot Wedding Planning Kit is the travel and leisure magazine assisting you locate and plan your favorite honeymoon destination, along with a discount of $50 from American Express Vacations, and 10% discount at The Knot Wedding Shop. For example, you might offer complete wedding planning services, wedding day co-ordination only, or consult with brides and grooms who want to plan their own weddings. TV has taken advantage of the series? popularity by pushing out several marketing initiatives including a frosting and chiffon-laden obstacle course in New York City, awarding the winner with cash and prizes in order to plan her wedding. Start your wedding day shape-up plan with regular exercise and drink plenty of water (9-13 cups per day is recommended by the USDA).

By: Soli Katir

Article Directory: http://www.articledashboard.com

Soli Katir www.solikatir.com/Wedding-Plan.html Are the church bells already ringing? Did you know that by browsing these sites, you wi

Personalized Wedding Cake Toppers

2008-02-26T09:16:00.000-05:00

Clarks Women's Line - Don't Forget The Ladies!

2008-02-22T09:16:00.000-05:00

Clarks is a shoe company that has been around for over 150 years. They have lasted so long not because of a gimmick or because of a lot of advertising, but because of their wonderful merchandise. Clarks became known around the world when Lance Clark, ancestor to the founders, created the Clarks Wallabees. These shoes were a novel experience, as they didn't work against the feet, but with! Before this, all shoes took forever to break in. They required walking around the house for at least a few days wearing them before they were fit to wear anywhere else. Instead, Lance created a shoe that was instantly wearable and let your feet spread the way they naturally do.

What About the Ladies?

Clarks shoes, like the Clarks Wallabees, were all made for men. You must remember, though, that at the time, men were the primary breadwinners. They were the ones who were bringing in the bacon and who were spending all the money. At that point in time, Clarks catered to men because it was what everyone was doing. Fortunately, however, the Clarks company realized that women were beginning to purchase even more than men were. They were able to adjust their well-known Clarks Wallabees for men and even created a Clarks women's line!

The Clarks Women's Line

The women's line of Clarks shoes is everything that you could ever want in a pair of shoes and more. They are stylish, classy, and more comfortable than you could ever imagine! It is possible to buy Clarks Wallabees for women, and if you're looking for just comfort, is certainly the thing to do. If you're looking for something a bit dressier, however, you may want to look at all of the options that Clarks has available.

Most women love clogs because they are comfortable and look great. Clarks has got tons of clogs! The Clarks Cilantro is a form of clogs that has a fully-wrapped EVA footbed, and some beautiful stitching on both the side and the top of the shoe. The leather is tanned using vegetable, which means that it isn't quite as stiff as you would expect it to be. There are a variety of colors available, from sage to brandy to blue and red! Or if you're looking for a comfortable shoe that has a bit more of a modern look, try the Cyrus. This shoe is a day skimmer that is created with full leather uppers. They corner stitch construction keeps the shoe together and also gives it a very nice look. And, of course, the shoe has a cushioned insole to keep you comfortable all day long. When it comes to sandals, no one does it better than the makers of the Clarks Wallabees. Clarks Chive is a beautiful slide with an open toe and full grain leather uppers. The midsole provides not only cushioning, but flexibility.

Clarks Wallabees are truly wonderful, but the huge variety available in the Clarks wome

What Are The Effects Of Smoking During Pregnancy?

2008-02-17T09:16:00.000-05:00

The multi-national tobacco companies should continue to receive the utter scorn of the worlds population as science has revealed their product and practices border on the criminal. Without going into to much detail take a look at what happens from the production of cigarettes through to the toxic chemical created and released by the burning process and maybe you will begin to understand what the act of smoking is actually doing to your body.

Taking it one step further, consider what the effects of smoking during pregnancy are on both the mother and the child. The effects range from mild to very extreme. Also, the effects of smoking during pregnancy, has negative repercussions not only on the baby but has continual implications through childhood and possibly into adulthood.

Complications in the Mother

The complications that they mother may experience because of the effects of smoking during pregnancy are as follows:

1. The mother can be hospitalized due to excessive vomiting.2. Develop urinary tract infections,3. Have an ectopic pregnancy, which is when the fertilized egg does not grow in the correct place.4. The placenta can separate from the uterine wall before delivery or there can be too much amniotic fluid.

These complications can occur both during pregnancy and delivery.

Since the effects of smoking during pregnancy can cause the mother to have a miscarriage or a stillbirth, psychological problems, such as depression, can arise. Finally, death of the mother can occur due to hemorrhage during childbirth.

Complications in the Child

The effects of smoking during pregnancy on a child can be assigned into four categories. The four categories are:

1. Size of the baby,2. , genetic abnormalities,3. illnesses possibly developed later in childhood,4. death.

The size of the newborn is greatly altered due to smoking for two reasons.

1. Preterm delivery.2. Size is altered because rather than nutrients crossing the placenta, chemicals such as nicotine and carbon monoxide reach the baby. Without the nutrients, the baby is thus often underweight, which increase his or her chances of becoming ill.

The effects of smoking during pregnancy can also cause genetic abnormalities, Such as cleft lip and cleft palate. Also, bowel problems can be experienced. Other abnormalities can occur in sensory systems such as the eyes and ears. More severe consequences are also seen. These include spinal cord problems, cerebral palsy, and mental retardation.

Consider your actions very carefully, do you want to risk the health of your unborn child?

Consequences can also develop later in childhood.

In early childhood, respiratory problems, such as asthma, can be seen. Also, behavior disorders often develop in toddlers. The worst consequence of the effects of smoking during pregnancy is sudden infant death syndrome, which is also known as SIDS.

The consequences can be seen in adolescents, which include increased likelihood of smoking themselves.

The effects of smoking during pregnancy is a major issue that women, men, parents, and children have to deal with. The effects of smoking during pregnancy have far reaching repercussions for the mother, fetus, baby, toddler child and adolescent I hope that all parents to be take this information on board and act accordingly with the wellbeing of their newborn in mind.

About the Author

Paul Courtney contributes articles to various publications pertaining to Alternative Medicine, Herbal Medicine for more information on smoking visit http://www.smokingadvisory.com

Chocolate Fountains Add Sweetness to Wedding Receptions

2008-02-16T09:16:00.000-05:00

Tips For Choosing The Best Baby Heart Doppler Company For You And Your Baby!

2008-02-14T09:15:00.001-05:00

Over the past few years, technological advancements have really modernized the way that we view the world and ultrasound technology is no exception. With the use of ultrasound, we can now look inside the womb and get a beautiful glimpse of babies within their mother's womb. In fact, this technology is not just beneficial to surgeons and other medical professionals but is also great for pregnant women and their families as well. Now, women can get a piece of the action and use some of this same technology at home.

Although they aren't able to see, their babies, these mothers can certainly hear their babies' heart beats. By simply placing some ultrasound jelly on their pregnant babies and using a baby heart doppler, they can hear their baby's heartbeats at home. Now, before you go out and purchase a device like this, there are several things that you must know when choosing the best baby heart doppler for you and your baby. And, in this article we'll tell you how.

First of all, you must make sure that you evaluate various websites and compare various baby heart doppler features. For instance, you'll notice that some dopplers are 2MHZ whereas others are3MHZ. You'll also notice that some baby heart dopplers include a recording module whereas others do not. In addition, you will also see that some baby heart dopplers have a noise reduction feature that reduces static and makes it easier to hear your baby. By being aware of the various features that you desire in a baby heart doppler, you'll be able to choose the best prospects.

Second, you must keep your budget in mind when choosing a doppler. Whereas microphones that amplify sounds within the womb tend to be about $25-$35, medical grade dopplers are more expensive. For instance, medical grade dopplers tend to range in price from $75 to $200 or more. Before you look for a baby doppler, know your budget so that you won't be tempted to splurge and break your budget.

Third, only deal with reputable baby heart doppler companies, evaluate them fully. Make sure that no complaints have been filed by other users against this company. In fact, it is highly recommended that you do a comprehensive search on the Better Business Bureau's website to make sure that no complaints have been filed as well. If you find any complaints, leave that company alone.

Fourth, make sure that your chosen baby Doppler company follows FDA guidelines. You see, the FDA requires that you have a medical professional's note to purchase or rent a medical grade baby doppler. In addition, they also require that companies provide guidelines for baby doppler usage. For instance, your chosen Doppler company must indicate that the "doppler should be used no more than 2-3 times per week for an average of 7-10 minutes each time." Steer clear of companies that don't tell you this important fact.

Fifth, check out the company's customer service. This can be done by calling the customer service number listed on the website. Make sure that you are able to talk to a real live person. If not, then you should head for the hills.

Sixth, have a clear understanding of the shipping charges and return policies. In addition, if you're renting, make sure you understand the rental agreement. For instance, does the company charge interest for late payments? Are fees prorated if you return the doppler before the next billing cycle? Make sure that you have clear answers to these questions.

In conclusion, choosing a baby heart doppler can be a fun experience if you take the time to evaluate the baby heart doppler company before you purchase or rent the doppler. By doing this, you'll save yourself a lot of time and energy and can get to what you really want to do - hear the heartbeat of your precious baby tucked away deep inside your womb.

About the Author

Looking for a quality doppler to help you bond with your unborn baby? D

Toronto Wedding Invitation Tips

2008-02-13T09:15:00.001-05:00

Toronto Wedding Invitations is a service that offers premium wedding invitations for all of your wedding needs. Wedding invitations are the front line of the weddings, they are the first form of contact when planning a wedding, a wedding invitation then must represent you and that is why Toronto wedding invitations is great because we customize your wedding invitations. Howeverm we also focus on invitation as birthdays, baptisms, engagement parties, corporate events and so on.

A wedding invitation is a letter asking the recipient to attend a wedding. They are typically mailed out six to eight weeks before the wedding date. Wedding invitations can sometimes have calligraphy on them. Other types of printing include engraving, thermography, letterpress printing and sometimes blind embossing. Most of time, they are mailed in double envelopes. The inner envelope can be lined in a matching color, is not gummed, and fits into the outer envelope. The outer envelope is gummed for sealing and addressing.

Along with the wedding invitation, the ensemble may also include a response card or folder and envelope. The respond card or folder is traditionally used for gathering totals for the caterer and getting a general number of guests attending. The recipient is asked to mail back the respond card or folder roughly two weeks before the wedding or by the date indicated. The envelope is pre-addressed and pre-stamped by the wedding party for ease.

Other pieces often included in the ensemble are the reception card or folder, map or direction card, and accommodation information. The reception card simply lists the addresses and times of any post-wedding events, such as a cocktail hour, dinner or dance. Map or direction cards provide details about the location of the wedding and reception. The accommodation information gives helpful tips about airfare, transportation or hotel arrangements for out-of-town guests. Local attractions may be featured as well. Oftentimes the accommodation information is sent in advance with the save the dates.

Useful Wedding Favors - Refrigerator Magnets

2008-02-12T09:15:00.001-05:00

Your refrigerator is such a staple item in your kitchen and you probably use it more times a day than you can count. Keeping your food cold is obviously not the only job that the refrigerator has to complete in your house each and every day from morning until night and even when you?re sleeping. The refrigerator is the traditional place to display anything that you want to because it?s such a conspicuous place to display items and reminders that you want to make sure that everyone sees. You can put up pictures of your favorite trips or celebrations, work that you?re kids have done at school, letters from loved ones, reminders for your day, a to-do list, and an innumerable amount of other things that really make your house a home and give your kitchen the feel of being vintage and family-oriented.

When you are planning your wedding reception, it?s really important that you consider the most unique and trendy items for your decorations, wedding favors, and any other essential wedding accessories. Why not try some great wedding favor magnets that express the theme of your wedding reception that you worked for months and months to plan and make into your perfect idea of a dream wedding with your new spouse. You can find wedding favors of any style to fit your theme perfectly, especially if you look online for ease and comfort when you are shopping. Refrigerator magnets are great wedding favors because each guest can take one home with them and use it in their own house to impress their guests and every time they see it holding up their important items on the refrigerator they will be reminded of the great time that they had at your wedding.

?The Perfect Pair? Refrigerator Magnet Set

This set of two pears is perfect for any wedding reception because it features a bride and groom pair of pears kissing each other affectionately. Your guests will be talking about how adorable they are for years to come every time they look at them on the refrigerator. These wedding favors are especially great if you have a harvest or fall themed wedding, but they will certainly beautify any other theme that you can come up with. The magnets come packaged in a gift box with a ?For You? tag to make it an even more personal gesture toward each and every one of your guests.

Refrigerator magnets are very useful and practical wedding gifts. Give these gifts out to your wedding pa

Tips For Choosing The Best Baby Heart Doppler Company For You And Your Baby!

2008-02-11T09:15:00.001-05:00

Four Generations In The Marketplace: What This Means For You

2007-10-11T17:57:00.001-04:00

Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're all facing similar challenges: short attention spans, myriad shows, and increased competition from every corner of the globe.

However, there's one extra special way that savvy exhibitors can differentiate themselves from their competitors. The company that has the best understanding of their target audience - their wants, needs, problems, and challenges - has the ultimate advantage in the exhibiting forum. It is these companies that take the time to learn about their customers - and more importantly, their customer's customers - that succeed on the show floor and beyond.

Since the marketplace changes so rapidly, this is crucial. For the first time in recent memory, there are four active generations engaged in the commercial sphere. This is a radical change which means a lot to your customers - and of course, to you.

In previous years, buying power was concentrated within a narrow range of years: the vast majority of commercial behavior took place within a forty year span, beginning as one graduated high school and grinding to a halt upon entering retirement. In this environment, a mass market, one-size-fits-all visibility strategy worked fairly effectively.

Those days are gone. Today's consumer can be a member of one of at least four generations, beginning with the pre-pubescent teens and extending right up to the infamous baby boomers. Companies are targeting themselves to six year olds and seventy six year olds: obviously each requires a different approach from them, and ultimately, from you.

It's important to remember that not only are end customers member of these generations, but that attendees are divided among these four generations. If your marketing prowess has you experienced in marketing to one given group, it's critical to take a step back and reassess your strategies. Techniques and strategies that will appeal to one group will quickly turn another group off. It's essential that you know both who you're trying to reach and what the best way is to connect with them.

Here's a snapshot of each of the four groups and what you need to know to position yourself appropriately:

1. Millenials:

The youngest attendees on the show floor, Millenials were born after 1977. Incredibly media savvy and skeptical, Millenials take almost nothing on faith. You have to prove yourself to them - and you need to do it quickly. More than any other generation, Millenials expect an environment of instant, verifiable information.

This group responds well to short, focused presentations, heavy on the benefits, short on the sales fluff. Educational presentations, seminars, and speakers who offer real value will draw Millenials.

At the same time, brand loyalty is almost unheard of among this group. If you want to create a lasting relationship, it will be one where you constantly have to bring your game to the table. Proving and reproving yourself as the best choice for any given transaction is the name of the game.

2. Generation X:

Gen Xers were born between 1965 and 1976. After a lifetime of being disappointed by media stars, public figures, and personal heros, Gen Xers have learned to rely on no one but themselves. They expect to work hard for what they have - and they expect you to work hard for them.

Expect to spend more time developing a relationship with Gen Xers. You're encountering a mindset that initially distrusts most things, but is willing to work with you to reach mutually agreeable points.

Personal connection is important to Gen Xers. They like to be recognized as individuals, and place great emphasis on forming connections with colleagues and peers. This is where your individual staffers really have to shine: if they don't 'click' with the Gen X attendee, you're going to lose the sale.

3. Baby Boomers:

What hasn't already been written about the Baby Boomers? This self-obsessed generation has examined itself ad infinitum, and in the end declared itself pretty darn good. Idealistic and self-motivated, Boomers have a strong passion for career and individual advancement.

Appeal to Boomers with benefits-focused presentations that frame the material in terms of how it will improve individual lives. Boomers like to view things in context - where do your products and services fit into the larger picture? Present the Boomer with the answer to that question, and you'll carry the day.

4. Traditionals:

Traditionals are slowly disappearing from the tradeshow floor. Many have entered retirement, or are seriously contemplating doing so. Born before the end of WWII, Traditionals value the success of the team over the individual. Self-sacrificing and hard working, Traditionals respond well to authoritarian figures who explain "The Best Way" or "The Ideal Solution" to any challenge.

One more generation has a definite presence on the show floor, even though you're unlikely to see them wondering the aisles, just yet. They're too busy enjoying recess and studying for fourth grade exams.

This is the burgeoning "Tween" market. Defined loosely as the years between 8-12, Tweens command incredible spending power in the nation. If you're marketing your products/services to attendees who serve this market, it would be very smart to make yourself familiar with this dynamic, ever-changing segment. Keep in mind that while Tweens have a great deal of disposable income, at the end of the day it's their parent's money paying for the purchases. Close contact to your customers and by extension, their customers, will help you walk that fine line that can ultimately lead to profitability.

The wide range of ages and viewpoints in the marketplace today is unlike anything previously experienced. Savvy exhibitors make themselves familiar with the generations most interested in their products and services and do everything possible to present themselves appropriately.

Are you ready? Let's hope so: none of the four generations outlined above, much less the Tween market, are known for their patience!

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: "Meeting & Event Planning for Dummies," and "Riches in Niches: How to Make it BIG in a small Market" (May 2007). http://www.thetradeshowcoach.com & http://www.richesinniches.com

Wedding Invitation Etiquette

2007-10-07T09:20:00.000-04:00

Working at Invitation Consultants, you tend to become an etiquette expert, simply because consulting with brides regarding etiquette is a part of our job! After awhile, you can see some frequently asked questions emerge. I decided to ask our staff for a list of commonly asked questions that we hear often and give our best answers, so that you have all the information you need to order your invitations. Here are some of our most common questions to help you with your invitation etiquette!

How do I let my guests know who is invited?

You can use the invitation envelope for this. If your invitations come with inner and outer envelopes, you would address the outer envelopes using proper names, ex. Mr. and Mrs. John Smith. On the inner envelopes, you would use the informal names of the people you would like to invite only, ex. John and Judy. If your invitations have only outer envelopes, you would again use the proper names for addressing. However, if you are inviting the family rather than just the parties that the envelope is addressed to, you could use "and family" in addition to the proper names.

How do I inform my guests that my wedding and reception are adults only?

Traditional etiquette states that you should not use "No Children Please" or "Adults Only" on your invitation or respond card. However, we have seen this often on respond cards and ven invitations. We recommend addressing your invitations to only the parties who you wish to invite. However, if you would like some extra assurance, ask a family member to spread the word. Another option is if you have a wedding website that you are referring your guests to, you can list your request there.

How do I honor those who are contributing to my wedding in the invitation wording?

You have the option of using any family members contributing to the wedding as the hosts of the wedding. The first line of your invitation would read "Mr. and Mrs. Michael Miller request the honor of your presence." Sometimes, complicated family situations make using this wording impossible. If this is the case for you, you may want to consider honoring family members in another way, such as thanking them on the wedding program for all of their support.

How do I let my guests know that we would prefer money for our honeymoon instead of a traditional wedding gift?

This is another instance where traditional etiquette fails to show a proper way to do this, at least on your invitation. We recommend going about this in a different way, such as asking a family member to spread the word or posting on your wedding website (if you have one) that monetary gifts are perfectly acceptable.

How do I know what to put for my "RSVP by" date?

That depends on your wedding. Are you having a destination wedding? If so, chances are that you are going to need to know far in advance how many people are planning to attend. Another thing to consider is when your reception location needs to know the guest total for your reception. If none of these factors come into play, we recommend having the guests RSVP 4-6 weeks before the wedding date.

How do I let my guests know that the ceremony is private, but they are invited to the reception?

You would need to be very specific in your wording on your invitation. You would want to say that you are going to be married in a private ceremony, but invite your guests to attend a reception in honor of your marriage. You would include all necessary information, such as the date, time and location.

Because each person has different wants and needs for their wedding, you may be wondering about your personal situation and how to put this into words on your invitation. Most invitation companies (including Invitation Consultants) offers their customers help, via phone and email. Don't hesitate to ask!

By: Jennifer Strahan

Toronto Limousine Services and Tips

2007-08-30T09:17:00.001-04:00

Babylon Productions is proud to offer Toronto Limousine Service in the Toronto area and beyond. Our Toronto limousines are available for corporate clients. Offering prompt pick up and drop off for corporate accounts. Why not travel in style and rent a Toronto limo. Whatever the occasion, be it the prom, going out for dinner, setting up for a wedding party or a baptism, Toronto limousines services can make your night or event that much more enjoyable!

We have an incredible fleet of Toronto limos to choose from. Select from a variety of Toronto stretch limos, SUVs, luxury coaches and sedans offering services for corporate events, weddings, parties, proms, and concerts. Toronto limos are convenient and reasonably priced, serving all areas within the GTA and more. Toronto limousines offer the comfort and dependability of transportation and professional and courteous Toronto limousine drivers. When ordering a Toronto limo from us, you can be sure to receive the finest service at an affordable price.

If you have a certain style of limo that you are looking for, be sure to book your Toronto limo in advance. You can book a Toronto limo online or you can give us a call. It's important to know what type of Toronto Limousine you want. Things such as style, colour or size are important. Toronto limo services offer an endless selection of limos from older brands to new styles. Select the perfect Toronto limo for your event. Do you prefer a standard Toronto limo or a luxury limo? Select from various models of Toronto limos ranging from SUVs, Hummer limos, or Corvettes. Don?t forget to determine your desired seating capacity to ensure you have room for everyone in your party. Be sure to ask about special Toronto limo features such as a TV, VCR, DVD player, telephone, sound system, sunroof, or even a Jacuzzi. Pop a bottle of champagne if you like! Renting a Toronto limo can be a great experience!

By: Rafi Michael

How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows and Events

2007-07-31T00:07:00.001-04:00

Every moment at a tradeshow is important. This includes, of course, all of the time you're on the show floor. Add to that the time you're not actively exhibiting but are on or near the floor - visiting other exhibits, grabbing a bite to eat, or en route to your hotel room. You only have a limited amount of time to represent your organization to the gathered attendees, so you want to make the most of every minute.

That's why networking events, such as dinners or organized off-site outings, are so important. Even though these events are primarily in social in nature, they're the ideal place to start or reinforce relationships with your clients and potential clients.

However, networking events can also create high levels of anxiety, especially among exhibitors who don't know what they're expected to accomplish or how they're supposed to conduct themselves to make the most of the opportunity. You don't want to flub it - nor have your team flub it for you.

Here are ten tips your team needs to know to shine like stars - even when they're not on the showfloor!

1. Relax

Breathe in, breathe out. Repeat as needed. If you're nervous, take some time to meditate, center, or do whatever you need to do to calm yourself before getting to the event.

People come to networking events to get to know you in a social setting. The focus is on fun and conversation: two areas where most people can shine without stressing themselves out.

2. Listen more than you talk

There's nothing in this world people love more than talking about themselves. At the same time, there's nothing rarer than a good listener. Stifle the impulse to talk, talk, talk and focus on being a good listener. Ask the person you're with about themselves: what they do, what hobbies they enjoy, and so on. Keep it personal and light - you don't want to come off like you're conducting an interrogation.

3. Take your time

This tip is especially pertinent if you're at a show overseas. Most Americans rush through everything, including eating and having a good time. There's really no rush. You're not going to collect a prize for being the first one to clean your plate. Take your time, and eat slowly.

4. Stay sober

Even though it's a casual setting, the people at the networking event will be judging you and your company by how you conduct yourself. Remaining sober will make it much easier to create a good impression. Skip the alcoholic drinks - especially if your guest opts not to visit the bar. Fewer people are drinking these days, and no one will raise an eyebrow at a coke with a slice of lemon in it.

5. Forgo fancy food

You may have gourmet tastes. This isn't the time to show them off. Order simple, easy-to-eat food. You don't want to slop sauce on your shirt or wrestle with claw crackers in front of someone you hardly know. After all, they might not remember your sparkling conversational skills - but they'll always remember that you dumped the stuffed shells in your lap!

6. Be nice to the waitstaff

Waiters, servers, waitresses, bartenders and all the other people who work the facility where the networking event is being held are people too. It behooves you to treat them as such. Be polite and courteous, even if you don't think anyone is watching. This is especially true if something's gone wrong - a mistaken order, cold food, or any of the million other things that happen in a restaurant. How you treat the *little* people says a lot about how you can be expected to treat the *big* people.

7. Shut off the cell phone

Your intention for the evening is to get to know the people you're with. You want their time and attention. That means it's a good idea to shut off your cell phone - there's nothing ruder than constantly interrupting a meal to answer the phone and expecting them to hold on while you chat.

8. Skip the gossip

Badmouthing your competition is the sure sign of an amateur. Avoid the temptation to dig up dirt on your industry colleagues or indulge in idle gossip. It's far too easy to pick up a negative reputation for indulging in this kind of behavior - not to mention the risk of alienating peers and colleagues you might someday need on your side.

9. Leave the literature behind

Don't bring brochures, catalogs, or samples to the networking event with you. If it turns out that the people you meet at the networking events are interested in these things, they'll either make a point of picking them up from you at the show, or you can arrange to send it to them. On the other hand, you want to make sure you have a good supply of business cards on hand so people can get in contact with you.

10. Pick up the tab

If you're the one entertaining, pick up the tab. Sometimes you'll run into guests who can't accept - their employers forbid them from accepting free meals or other gifts - so just follow their lead. Otherwise however, pay for the meal. It's a nice gesture that shows you value the relationship.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

For A Sure Hit... Hire The Right Wedding Or Corporate Dance Band

2007-07-04T09:18:00.000-04:00

If you truly want to create a buzz and lasting memories on your wedding day or for your corporate party, be sure to hire the right wedding musicians or corporate event band. Forget the DJ and go with a live band. There is nothing like the sound and excitement of a band when all their instruments come together in perfect harmony.

Wedding and corporate dance bands abound, but there are only a few that will actually "bring down the house". You want a band and its musicians to electrify your audience. Good bands can feel the level of excitement in an audience and adjust their music accordingly. A good wedding reception band or corporate dance band should also be able to play a good range of music, from the most current songs on the radio to songs encompassing the last 50 years. If a band can mix in some of their original music, you keep things interesting and your audience can enjoy the best of both worlds.

If you can find a band that has played with famous musical talents, for celebrities, Fortune 500 companies or dignitaries, you will get the added bonus of a very professional and highly respected band. This will also make your party "The Party" to attend, and your event will be talked about for years to come. Remember that a good band?s ability to entertain is only rivaled by their ability to get the audience up on the dance floor.

If you are fortunate enough to locate a 10-piece band, they will take your audience to an even higher level of entertainment. Of course a good singer will make the band "pop", but the musicians themselves will really fascinate the audience with their instruments. The secret is to find a band whose ensemble is lively, entertaining and produces a spectacular musical performance.

The best way to interview a potential band for your wedding or corporate event is to do some of your own research ahead of time. This means visiting a few bands while they are playing a gig. Also, ask for recommendations from people who have hired a band before. If you can visit a band at several venues, you will get a real good idea of how they will sound at your event. In addition, a band that has played together for many years without a lot of turnover is a big plus. This will likely guarantee you and your guests a great experience.

In a nutshell, a wedding or corporate event band should be lively, at least 10 pieces if possible and have a good pedigree. There is no substitute for experience and when you find a band that meets your criteria, you will be glad you did your research.

About the Author: Chris Murphy is a freelance writer who enjoys writing about subjects of interest to readers.

Eight Effortless Exercises to Improve Tradeshow Performance

2007-06-20T07:00:00.000-04:00

Tradeshow exhibitors have something in common with the rest of humanity: We'll do what is easy, but avoid what those things we find to be or perceive as difficult. It doesn't really matter what sphere we're talking about: human nature dictates that more often than not, we seek out the smoother path, the gentler grade, the easier climb.

So in order to appeal to human nature and improve your tradeshow performance, I offer you this: Eight Effortless Exercises you can do with your team. Nothing here is particularly difficult, yet all are devastatingly effective. If your team can implement what they learn during these exercises on the tradeshow floor, I can guarantee that you'll be very pleased with the result.

1. Go Over the Goals

Booth staffers function best when they have full knowledge of what as an organization, you're trying, to achieve at the show. A show where you're launching a new product and want to raise brand awareness is, in some ways, a fundamentally different exercise than a show where you're simply attempting to reinforce existing relationships and move as much product as possible. Meet with your team and spell out exactly what you hope to accomplish. This is a good time to let them know what you expect on an individual as well as an organizational level.

2. Play Trivial Pursuit

How well does your team know your products and services? How about your company's structure, organization, and public image? You might be surprised. Test your team with a friendly game modeled after Trivial Pursuit or Jeopardy. Instead of random trivia questions, use questions centered on your products and services. Make sure these questions range from the everyday - detailing features and benefits - to the relatively off-topic - are your products manufactured in the country? If not, where, and under what conditions? This exercise will reinforce product knowledge and help your team be prepared for whatever questions come their way.

3. Body Language Bingo

This is a fun exercise. Snap pictures (or use pictures you already have) at a tradeshow and industry event. You want images of people slouching, eating, ignoring attendees, chatting with peers, and otherwise behaving badly at shows. (I wouldn't recommend using pictures of your own people, in the interest of company harmony, but that's up to you!)

Create little bingo cards detailing the bad behaviors, and distribute them to your team. Display the images on a screen and have them identify problem behaviors. Again, this will reinforce to your team what they shouldn't be doing. For a little fun, give the first person to call "Bingo" a prize.

4. Sew Their Pockets Shut

Ok, you don't really want to sew their pants pocket shut - but consider distributing double sided sticky tape that your staffers can use to close their pockets. This will encourage them to keep their hands out of their pockets, a behavior that tradeshow attendees consistently identify as unattractive and off-putting.

Remember to play fair. Give your booth staffers something productive to do with their hands to overcome the natural tendency to fidget. Often, having something official to do with their hands relieves a lot of anxiety.

5. The Name Game

Relationship building is easier and more effective when you use the other person's name. Study after study has shown that people universally respond positively to hearing their own name, as long as it doesn't seem affected and forced.

Do role playing exercises focused on learning the other person's name and working it naturally into conversation. To make it more realistic, have both parties wear fake 'show badges' with a name that's not their own.

6. Do the Demo

Before the show, have your team members actually practice the demo you expect them to perform during the show. This gives them time to familiarize themselves with the equipment - critical, as many salespeople generally aren't 'hands on' with the merchandise - and become comfortable demonstrating it.

7. Teach the Technology

If you're using card scanners or other lead gathering technology, schedule a time to actually teach your team how to use it. You want your team to be proficient with the equipment and not spend valuable, limited show time trying to figure out how to work the scanner.

8. Finesse Follow Up

Maximize the return you realize on the show by following up on every lead. Delegate responsibilities before the show and introduce an element of accountability: simply by letting your team know what they're expected to do and when they're expected to do it, you'll see a marked increase in return.

You see? That wasn't so hard! These effortless exercises don't require much in the way of equipment or money, just a little time. Considering the impact that enhanced tradeshow performance can have on your bottom line, isn't it worth it?

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

After The Show: Self Analysis A Critical Component to Improve Performance

2007-06-20T06:59:00.000-04:00

Continual improvement is a goal for many exhibitors. Knowing that tradeshows can play an integral role in a company's marketing campaign, they're committed to doing the best job they can this year - and a better one next year.

To continually improve, you have to have a very clear and concrete idea of where you are right now. An objective measurement of performance is the only way to plan for and achieve an improved result at subsequent shows. It serves as your baseline.

How do you get this baseline measurement? It's a two part process, incorporating both measurable and intangible criteria. The combination of these two criteria gives you the most comprehensive picture possible of your performance.

Let's start with the measurable criteria. These are your goals and objectives, spelled out in black and white. If you say that you want to do $X in sales or collect Y number of leads, then you can compare your results against your goal. It's simple. You met your goal, you exceeded your goal, or you fell short.

However, there are other factors in tradeshow performance to consider. These are the intangible, hard to measure things that affect your show: staff performance, booth design, general ambiance, and a host of other criteria. You need to know how you're performing before you can improve that performance.

Where can you get information on these intangible criteria? After all, there's no magic ball where you can look and see how you did. Tradeshow exhibiting is not like Monday Night Football, with cameras tracking every move and instant replay only a moment away.

This is where a mystery shopper's services can be critical. By providing an objective, focused analysis of your exhibit, a mystery shopper can pinpoint weaknesses, identify strengths and on occasion, offer suggestions for improvement.

It's important to take the mystery shopper's report into account. However, it is not the only point of view you'll want to consider. Often, valuable information can come from your booth staffers themselves. During your end-of-day debriefing session, go over what worked, what didn't, and what challenges arose during the day. Take time to meet with your staffers a short time after the show as well - giving them time to reflect upon the event and gain some perspective may yield up new insights.

Another source of information might be your customers. Offer your best accounts - and some new clients that you want to reinforce your relationship with - an opportunity to critique your team's performance. This can be done as a simple e-mail survey or during a follow up phone call. Often, an attractive incentive item can persuade people to share their opinions with you when they would otherwise keep quiet.

You may wish to offer an anonymous comment area on your organization website as well. Some people may very well have commentary to make, but fear to say anything as they feel it may jeopardize a profitable business or professional relationship. If you do this, be prepared for commentary that's markedly harsher than you'd otherwise get - people will say things behind the cloak of anonymity that they'd never dare voice otherwise. If you offer an anonymous option, though, you have to be fair about it - no sneaky tracking of IP addresses to later ferret out who said what!

Combining the mystery shopper's report the information garnered from your staffers and customers will give you the most comprehensive picture of the intangible factors that influence show performance. Coupled with the measurable criteria, you've got your baseline measurement.

Collecting this information is only the first step. You have to consider what the information is saying and decide how it will influence your future actions. For example, if you find that you've fallen short on the number of leads that you want to collect and your intangible criteria indicates that you had surly booth staffers reluctant to engage with the public, you've got a clear cause and effect relationship spelled out for you -and an obvious point indicating where training is needed. Additionally, these reports have historical value: comparing this year's reports with previous years will show you in black and white how the team's performance has evolved over the years and the clear value of your training efforts.

Data in isolation is useless. If you're going to compile for reports just for the sake of compiling reports, don't bother. However, if you're going to use this information to identify problem areas and take actions to improve performance, you'll find your efforts well rewarded.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

Building A Team With A Corporate Event

2007-06-10T09:17:00.000-04:00

To be effective, corporate pursuit should be exhilarating, bonding experiences that can be enjoyed by all members while asset clear spotlight and staying true to the organization's goals. When planning or select a corporate amusement, try to chart the event at an off-site situation. Professionals who specialize in corporate entertainment and squad structure would be able to provide numerous valuable fun activities to develop a particular team?s performance.

Administrative conference centers provide facilities such as meeting rooms, training rooms, panel rooms, and consultation rooms that are fully furnished with executive chairs, inner processing unit chairs, conference tables, sofa, and easels. They are also equipped with a wide choice of acoustic/ocular equipments such as overhead projectors, LCD projector, DVD player, VCR performer, Cable TV, and stage microphone.

Team building, leadership quality, and dissimilar management accomplishment are what most corp are concerned about. Driven by a motive to maximize the out-put from the employees, corporate events are planned to hone these attainment of their employees. Indoor and outdoor corporate events are designed in a way that is entertaining as well as rewarding for culture experiences.

The basic requirement for control a corporate occurrence is a step-by-step disciplined to see through various tasks from set off to finish. There are many corporate event management companies gift professional military. They will work with the company contact one-on-one to make sure all of the needs and desires of the company are met when putt together an event.

In the end, choosing to use a corporate affair planning examination is no different than any other production decision. You hand over the employment to those that have the greatest resources to accomplish the task. When it come up to fitting a company event to its idea, a professional event planner can turn your company thanks feast into a motivating, rewarding and inspirational team building event that will kick your next quarter into high gear.

What To Include In Your Wedding Contracts

2007-05-11T09:15:00.000-04:00

It is not enough just to have a written contract when you are hiring a vendor or a professional. You have to make sure important details are part of it, and that you understand exactly what is and isn't included in the service you are buying. If your photographer said he would include an extra photo of your parent, make sure it is spelled out in the contract. If the limo company said, there is a bottle of champagne included with the service get it in the contract.

Even though most of the time, vendors do as they say, you should never assume anything. You owe it to yourself to include the important details in your contracts. Your written contract is your legal leg to stand on in case something goes wrong. You should have a written contract for all vendors including, reception venue, photographer, limo service, wedding cake company, caterer, florist, and more.

The written contract should include many important points such as:

Date of service: You need the wedding reception venue to be available on a certain date, not a day before or after.

Time of service: It is not enough to have the limo to arrive on the correct date; it is essential that it be on time. Be sure the exact time of service is noted in the contract. The wedding reception hall should be reserved for so many hours, depending on the contract. The cake should arrive within an acceptable time frame. Keep in mind time and date is equally important.

Be specific about the place. If your reception is held at a resort, make sure the name of the room is in the contract.

If cleaning, setup and break down is part of the service.

Whether or not the negatives are included with the service has to be in writing.

Cancellation policy should be part of all contracts. You have no control of the future, so make sure there is reasonable cancellation policy.

Contracts are an essential part of your relationship with your wedding vendors. What exactly should your contract include is up to the vendor you are hiring and the service they provide, but the information above should be a good starting point in your research.

Author: George Meszaros

What's In A Name? The Six Essential Elements You Need To Know

2006-05-08T03:12:00.000-04:00

Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation - if you do it right.

I didn't do it right. At least, not at first.

All entrepreneurs make mistakes, and I made one of my first ones right off the bat. Thrilled with the fledgling business I was starting, this precious enterprise so near and dear to my heart, I christened my company Diadem Communications. Diadem means crown- a fitting name for what I felt was a crowning achievement.

What does Diadem say to you? Does it evoke thoughts of me coming into your company, training your sales team to be the best booth staff ever, ensuring that every single trade show you attend turns out to be amazingly successful? Does it make me sound so good that you just can't wait to hire me?

No. It doesn't say that to me either. And even worse, it didn't say that to any of my potential customers. Going by name alone, no one would be able to determine the least bit of information about me, my company, or the services we offer. The name said nothing, and it did nothing for me.

The name had to go. More importantly, it had to be replaced by something effective. How do you come up with an effective name? Consider these six elements:

An Effective Name:

1. Tells Who You Are: Your name should reflect your identity. This is an essential aspect of branding. You'll be promoting this name, getting it in front of as many eyes as possible as often as possible. How do you want the public to think of you?

For some, that means integrating your personal name into the name of your business. This is very common in some professions: legal, medical, and accounting leap to mind.

Others prefer a more descriptive name. One successful small baker runs her business under the name "The Cookie Lady" because that's how her first customers identified her. It's doubtful that most of the customers even know her first name (It's Pat) but everybody in her market knows "The Cookie Lady".

2. Tells What You Do: It's incredible how many company names give little, if any indication of what type of work the organization actually does. Take the following examples:

- Smith and Sons
- Hulbert Brothers
- Only One

Can you tell me what any of these companies does? Of course you can't. They're relying on customers already knowing who they are (a tricky proposition for new businesses!) or by having their name found in 'context', such as a yellow pages or on-line business directory.

3. Tells How You Do It: Words are very powerful. By carefully selecting what words you use in your name, you can convey a great deal about your company's image. Consider the names of three different massage and bodywork centers:

- Champlain Valley Therapeutic Massage
- Clouds Above Massage
- Speedy Spa

All three companies are providing the same service: massage therapy. Yet the first appears to favor a more medical approach, the second, a dreamy, luxury approach, and the third focuses on fast service.

4. Differentiates You From Your Peers: Your company name is the first opportunity to tell customers how you differ from the competition. This can be done by emphasizing what makes you unique, pinpointing what aspect of your products and services can't be found anywhere else - or that you do better than anyone else.

Consider the massage therapy example we looked at in number three. Each organization clearly has a different focus and approach to their customer base. They're attracting different types of clients, who are seeking fundamentally different approaches. All of which is conveyed in less than five words.

5. Peaks Customer Interest: Creating customer interest is an art and a science. Think carefully about your target audience. What qualities of your services are of the greatest import to your customers? What kind of words are likely to appeal to them?

Emphasize the important qualities in your name. For example, busy homeowners are drawn to the inherent promise of speed offered by "Bob's Instant Plumbing" while a reader in search of a good mystery will gravitate toward "Crime Pays Books".

Word choice is also important. Two yarn shops can both specialize in specialty fibers, but the one who labels themselves "All Hemp All the Time" will draw in a decidedly different crowd than the one named "Natural Beauty: Organic Yarns".

6. Invites Further Investigation: Customers are funny creatures. What one group finds to be funny and engaging turns another group off. You want your name to be inviting and approachable - as those qualities are perceived by your target audience.

The best example of this may be seen in the individual investor segment of the financial services industry. Charles Schwab has spent years cultivating a classic, formal image - but now that the consumer base is changing from 'old people with money' to 'everyone with a 401K', Charles Schwab has launched the "Talk to Chuck" campaign in an effort to be more approachable.

Make sure your name doesn't intimidate customers away! Some industries are more formal than others, but adopt pretension at your peril.

After following a series of simple step-by-step instructions to match my corporate identity with my service offering, I came up with the quintessential name: The Trade Show Coach. This name instantly tells customers what I do - assist companies with trade shows - and a little of the manner in which I do it - coach, rather than dictate, direct, guide, or organize.

See the difference? So did the buying public, some of who quickly became my best customers. The same thing can happen for you - if you pick the right name.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

Countdown to Success: Twelve Things to do Twelve Months in Advance

2006-01-04T17:39:00.000-05:00

When a show's a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you've got to do. Here is a checklist of sixteen vital items that need to be done approximately one year before you set up your exhibit:

1. Identify Where The Show Fits In Your Marketing Strategy: Every show has a purpose. Do you want to introduce a new product to a new market? Increase existing services in an existing market? Increase your visibility in a new geographical region? Reinforce existing customer relationships? Knowing what you want to achieve at any given show is vital to your success.

2. Decide Which Products To Focus On: Your company may produce dozens, even hundreds of different products. Obviously, you can't showcase all these items at a trade show. Attendees would be overwhelmed. Instead, with one eye on your marketing strategy, select those products that need to take center stage. Remember that 70% of people attending shows are looking for something NEW!

3. Identify Your Target Audience: Ideally, every show would be attended solely by consumers desperate to buy your products and services. However, things don't always work that way. Determine who the decision makers are in your industry, and exhibit at the shows they attend. You want to spend your time talking with the people who have the power to make purchasing decisions.

4. Identify Your Exhibit Objectives: Clearly explain to your booth staff what goals you expect them to meet during the show. Make these goals quantifiable. Examples could be number of leads generated, target sales figures, gathering marketing intelligence or educating your target audience.

5. Write an Exhibiting Plan: Writing out an exhibiting plan not only clearly delineates what needs to be done before, during and after the show, what your exhibit team need to do, and a timetable. Include every step of the show in the written plan, leaving nothing out. Re-reading this plan will allow you to identify any items you've overlooked.

6. Establish an Exhibiting Budget: An exhibiting budget should include every item needed for show participation. Beyond registration and space rental fees, include charges for show services and transportation. Add in the cost of your exhibit design, signage, graphic, and display materials as well as advertising, promotion and special activities. And, finally, don't forget your exhibit team's travel, accommodation and meal expenses.

7. Reserve Your Booth Space: Prime real estate go fast! To get the booth space you want, remember to reserve early. Avoid 'discounted' spaces in out of the way aisles or near the bathroom. The savings realized won't balance out all the attendees who never get near your booth - or worse, who go by in a big hurry with other things on their mind!

8. Pay Deposits: Check in with the accounting department to make sure deposits are paid on time. This often-overlooked item can cause all kinds of headaches, not to mention high late-payment charges.

9. Ensure Booth Design Meets Objectives: There are no one-size-fits-all displays. Make sure your design meshes with your marketing plan, helping to support current objectives while maintaining your corporate image. Booth layout is vital. Make sure it contains all the needed elements, including a 'quiet' place to talk with hot prospects.

10. Assess Your Current Exhibit: Give your current exhibit a critical once-over. Does it still look sharp and engaging, or is it tired, faded, and worn? Signage and graphics sometimes travel around the globe several times in a year - and they don't always look better for it. Check flooring material for wear and tear as well as your other displays.

11. Purchase New Items as Needed: Order new graphics and signage as far in advance as possible. This way, if there are any mistakes, you'll have time to make necessary corrections. Additionally, allowing yourself extra time gives you the room to negotiate for the best deals. As you replace worn items, make sure the old ones are disposed off - you wouldn't want your booth staff setting up last year's signage by mistake.

12. Order Show Services: Show services should be ordered in advance. These can include electricity, signage, audio/visual equipment, booth cleaning services, plants and flowers, telephone and computer hookups, waste removal, and furniture. You'll be sure to get everything you need, and enjoy a substantial savings over those who wait for the last minute to order these items.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign

2005-11-25T01:56:00.000-05:00

One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee's mind. After all, if a visitor can't remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, that's harder to do than the negative equivalent.

Which brings us to humor. People love to laugh - and they like other people to laugh with them. Witness the almost constant flood of jokes and cartoons that flit across the internet: Proof that humor cannot be stopped. You'll often find that people go out of their way to remember great jokes, where they'll never, ever stop to jot down the details of an eye-catching graphic. This makes humor an invaluable marketing tool - if you can make it serve your corporate objectives.

Some of you are dismissing this idea out of hand. "There's nothing funny about my product!" I can hear you saying. Well, what's funny about rental cars? Beer? Car insurance? None of these items are inheriently funny, yet companies in all three sectors have effectively used humor to fix their products in the public eye.

It is important to remember that your trade show campaign should be fully integrated into your marketing plan as a whole. If you are using humor in your television and print media, bring it to the show floor. However, if you are known as a stoic and conservative company, playing for laughs at the convention center will fall flat. Consistency in corporate image is key.

What can we learn from companies that have successfully used humor? There are four key lessons.

Avis Rental Cars "We try harder" campaign centers on humorous scenarios highlighting what would happen if a rental car company wasn't willing to go the extra mile. They film ridiculous situations, such as an attendant handing out books to customers waiting in long lines, and contrast them with the bright, efficient service a customer could expect from their company. It gets a chuckle - but you'd better believe that when a weary traveler is eyeing the rental car company kiosks at the airport, an image of that book-toting attendant flashes through his mind.

Key #1: Exaggerate the norm.
Contrast exaggerated examples of industry 'norms' with how your company excels. A restaurant chain that serves large portions could highlight the much smaller servings to be had at the competitor's. Wendy's did this very effectively with the "Where's The Beef?" campaign in the Eighties. Be careful not to explicitly or implicity identify your competitors, or you'll be hearing from some very angry lawyers.

Remember the Budweiser frogs? How about the lizards? Or the donkey that wanted to be a Clydesdale? Each of these campaigns was phenomenonally successful, yet only tangentially related to the product at hand. Each approach was slightly different. Frogs croaking Bud - weis - er can be inheriently funny, especially if you've already had a few brews yourself. It also appealed to the coveted young drinker demographic, as studies have shown an intense brand loyalty among drinkers, generally established in the early twenties. The lizard campaign capitalized on the wry, sarcastic humor enjoyed by Budweiser's target audience. The donkey campaign tied into the traditional Clydesdale imagery, a strong if staid marketing tool.

Key #2: Know your target audience.
Jokes that appeal to one demographic may not work with another. Gen Y shoppers have especially sharp funny bones, and may appreciate dry wit. Tie in your classic marketing efforts whenever possible.

Geico and AFLAC have recently done very well with their talking animal ads. By using the same animals over and over to reinforce the marketing message - after all, that poor duck could surely use some disability insurance of his own by now! - both companies have created a brand awareness second to none. Ask the random person to identify a disability insurance company, and chances are that they'll tell you about AFLAC. Ask them about another disability insurance company, and you'll be lucky if they can name even one.

Key #3: Create a character.
Create a 'character' as part of your brand image. This character should show up EVERYWHERE - including television commercials, on the literature you distribute at the show, in your signage and graphics, and potentially as stuffed animals. The Serta Sheep toys have taken on a life of their own, and each and every one of them goes out with the company name blazoned on the side. That's humorous marketing at work. Consumers buy these secondary products because of the laugh-factor, and bring a constant advertisement into their home. The influence on subsequent purchasing decisions may be minor, but it is in fact there.

Humor can be a great way to convey your marketing message. Geico has done this very well with the "I saved money on my car insurance by switching to Geico!" series of commercials. Exercise equipment salesmen, politicians, animated characters - all have been pressed into service to recite those ten words. Using different settings keeps the audience engaged, while constant repitition drives the message home.

Key #4: Repetition counts.
Remember, consumers need to hear a message at least six times before they'll recall it easily. The trick is to keep the presentation fresh while the message remains constant.

Comedians world-wide will tell you that humor is a tough business. It's hard to tell what will make one person laugh and another roll their eyes in disgust. However, if a joke falls flat for a comedian, they simply move on to the next joke and keep moving. If you've invested tons of time and money in your humor campaign, you need to know these three things:

1. It must be funny. Test the campaign on objective people. Lots of objective people. If the majority laugh, you're golden. However, if less than half the people get the joke, drop it.

2. It must be quick. There are great funny jokes that take half an hour to tell. That's nice. Inflict them on your relatives or when you've got a whole room full of trapped subordinates. Customers aren't going to give you that much of their time. You've got half a minute tops to get them laughing.

3. It must reflect well on your company. Ethnic, racial, sexual, and gender based humor has absolutely no place in the corporate world. Perceived slurs - even if they are made in the guise of a joke - will travel around the world as fast as the internet can move, and suddenly your company will have all kinds of attention they don't want.

Laughing is a lot of hard work, isn't it? But once you've found the right balance, you'll have an advertising campaign that will draw the crowds into your exhibit - and more importantly, toward buying your products and services.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

Four Key Exhibiting Strategies for Generation Y

2005-11-02T09:54:00.000-05:00

Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X'ers have moved into upper management positions. Now we're exhibiting for Generation Y.

The members of Generation Y were born between 1977-1994. It's a huge demographic, with over 68 million individuals, 40% of which are already employed full-time. While it's always unwise to indulge in sweeping generalizations, this generation has consistently exhibited one primary characteristic: They're trendsetters. Gen X'ers have shown a remarkable tendency to mimic Generation Y's embrace of everything new, and the Baby Boomers are eager to follow along. If you can attract Generation Y's attention, you'll get the other two groups as well.

How do you attract Generation Y? It may be trickier than you think.

For one, Generation Y is skeptical. They don't trust anybody. They grew up knowing that the media exists only to sell products, that news can be spun, and that the same set of numbers can be used to prove that Enron is thriving and viable or completely bankrupt.

The following four keys will help you attract this interesting and powerful target audience:

Key #1: Provide Proof. Any claim that you make must be backed up with real-world, viable proof. Any arbitrary set of statistics won't be enough anymore. Generation Y wants to know where you got your numbers from - and don't mind at all if they've been audited. It's hard to get Generation Y's attention. They've grown up saturated with media. The average person in this age group is engaged with some form of media - tv, radio, podcasting, internet - almost 19 hours a day. They often, 'multi-task' - checking e-mail while watching television or listening to a podcast while reading the morning paper. Your regular exhibit booth with a video clip playing on continuous loop and piles of brochures simply is not going to cut it.

Key #2: Provide Entertainment. This group expects to be entertained. They know their attention is a valuable commodity, and they want something in return for it. Think outside of the box to find creative ways to engage this crowd. Remember to consider more than audio and visual stimuli - to get Generation Y, you need to engage ALL of their senses. While we used to caution about over-stimulating attendees, that's not necessarily a danger with this group. They are more than ready to interact with you on many levels all at once. That being said, Generation Y is not content to simply sit back and passively watch. They want to be engaged in their environment, fully immersed in the activities going on around them. Given a chance between watching a product demonstration and actually trying the product out, Generation Y will choose to try it themselves every time.

Key #3: Encourage Participation. Hands-on, direct product contact will appeal to Generation Y. This may not be practical for every exhibitor - after all, if you sell earth-moving equipment, you can hardly let attendees drive a front-end loader down the aisle - so be sure to explore tech-savvy alternatives. Could you have a 'simulator', similar to the type used to train pilots? Remember, Generation Y is used to viewing the world through a set of virtual tools. Provide a new experience using these tools. Finally, Generation Y expects to be recognized as unique. Individuals crave and desire recognition, and are very sensitive to how they are treated. They don't simply want to be acknowledged, they want to be acknowledged as special.

Key #4: Value the Individual. Even in the brief time your booth staff has to talk with each attendee, they can create the impression that they value the individual. Active listening, noting and using the attendee's name, appropriate eye contact, and positive, reinforcing statements will make the attendee feel as if the booth staff are genuinely pleased to meet them. This will definitely appeal to the individual who fears being one of the faceless crowd.

Incorporating these keys into your exhibiting strategy does not mean you have to throw out everything you've done up to this point. Exhibiting is a constantly evolving art. As you approach each show, consider what elements you can improve to appeal to Generation Y. Staff training should focus on this new up and coming generation, so they are adequately prepared to represent your company to a whole new set of eyes.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, author: "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

The Lean, Mean, Profit Machine

2005-04-26T22:31:00.000-04:00

That's what every company wants to be, especially now when stock markets worldwide are falling and threats of recession loom large on every horizon. Management is being urged to 'cut the fat'. Many times the powers that be interpret this to mean eliminating staff training programs and drastically cutting marketing. But they're making a mistake. Instead of trimming fat, they're amputating the very muscles a company needs to stay competitive in today's global marketplace.

Now is the time to make sure that you're exercising your marketing muscles efficiently and enough. Regular workouts are important when times are flush and sales brisk, but they become vital during economic downturns.

Let's take a look at five strategies to exercise your marketing muscle, how they relate to your trade show participation, and how all are vital to your company's physical fitness.

1. Go to the Gym: You can do your workout anywhere, but it's better in the gym with the proper workout equipment. In the same way, you can be a contender in the global marketplace without attending trade shows - but how effective will you be if no one sees you in the global marketplace? Companies can not buy your goods or services if they don't know you exist! Trade shows signify an essential marketing strategy when it comes to visibility. Exhibiting demonstrates that you are a serious player in the industry. Staying in the public eye is imperative if you want that public to remember who you are!

Make the commitment to keep trade shows one of your major promotional tools.

If financial circumstances make this difficult, consider down-sizing your booth - but don't abandon the show completely! Doing so creates the public impression that your firm is in financial trouble - the kind of bad 'buzz' no one wants - and that your competitors will happily spread!

2. Set long-term goals: It takes more than one spin class to shed twenty pounds, and you wouldn't expect bulging biceps after an hour of free weights. But that's exactly what many companies expect from their marketing and training routines.

Neither will provide a miracle quick fix, but as part of a regular, planned, organized campaign, training and marketing will, in time, produce impressive results.

If on the other hand, you only concentrate your energies on training and marketing when things are good, and discontinue those exercises during down times, your results are likely to mirror your actions. Developing a consistent marketing and training strategy that you can stick to, no matter what the economic circumstances, will help you keep an optimal operational equilibrium.

3. Critique your workout routine: We all get into ruts, in the gym and in business. How often do you stop to take the time to examine what your companies is doing - and more importantly, why? Upon examination, many of your corporate actions may be done out of habit rather than because they are productive and profitable.

This applies to trade shows in two ways. First, take a close look at the shows you attend. How do they really fit into your marketing strategy?

Ideally, attending a show should attract large amounts of consumers from your target audience. If you're at a show that doesn't do this, ask yourself why. Are you there just because "We've always gone to ABC show"?

Are you attending just because your competitors do? If your target audience is not attending, you and your competitor are both wasting money at that show - let them throw their money away alone! Cut non-producing shows out of your exhibiting schedule. Instead, put all your energy and resources into exhibiting at more profitable events that attract your target audience.

Employees who are normally careful with company resources tend to go a little crazy at trade shows. Excessive employee spending is a seldom-discussed problem, but one of the most common ways for a company to bleed green at a show. Combating this can be as simple as reserving rooms at a moderately-priced hotel, setting per diem expense allowances, and enforcing employee accountability for expenses. Watch out for the 'entitlement' mindset - "I'm entitled to a steak and lobster dinner at the most expensive restaurant in town because I'm at the trade show." If employees know they'll have to explain any questionable purchases after the fact, they'll be less likely to splurge on your dime.

4. Find good workout buddies: Spending time in the gym can be infinitely more productive if you exercise with a motivated, skilled partner. The same is true for marketing. Here, you are counting on your employees to be the skilled, motivated partner.

When the employee-employer relationship is truly a partnership, both sides will have common goals and ideals. Everyone will be working together to achieve these goals - and what better place to showcase this than the trade show floor? Your booth staff represent your internal customer-service team. They act as your company ambassadors, representing the entire company with everything that they do. Their attitude, body language, appearance, and knowledge help create a lasting impression that attendees will take away with them. Make sure your employees are prepared by providing excellent training and making sure they clearly understand what is expected of them. Training shows your employees that you value their contributions, and demonstrates to the world at large that you care about what image your company is presenting.

5. Keep good workout buddies: We're a mobile society. People move an average of seven times in their lives, oftentimes great distances. Therefore, companies are often hesitant to spend money on training. What's the sense, they ask, of making this investment when the staff are likely to leave, taking their skills with them?

Life is full of risks. When you go jogging the first time, there's the risk you might stumble and skin your knee. You might wrench an ankle. You might fall into a sudden sinkhole and wind up in traction. But when you weigh the rewards of physical fitness - the increased sense of well-being, the health benefits, and the trimmer physique - and the relative likeliness of the risks - you see it is clearly worth it to go jogging.

The same thing holds true with employee training. The benefits of a fully-trained, top-notch staff clearly outweigh the chance that one or two may leave. Employees leave for a number of reasons, and it is in your power to minimize some of them. For example, employees may leave because of frustration, stress, or a feeling of being under-valued. Perhaps they don't feel they have enough authority, growth opportunities, or direction.

Providing training can remedy some, if not all, of these reasons, and help you retain quality employees.

These five strategies will help you transform your company into a lean, mean profit machine. Keep those marketing muscles working and they'll be less likely to be trimmed away as "excess fat".

About the Author: Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY. Author of "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

The A-Z of Exhibiting Overseas

2005-01-10T17:59:00.000-05:00

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any sizable financial commitments. However, to effectively trade internationally, top management must commit to developing foreign markets.

More than 2,000 shows are organized worldwide each year, and approximately 150 of these events have significant global attraction. Most are held in the major trade show centers in the United States, Germany, France, Italy and the United Kingdom. The following A-Z guidelines will help to take the fear and anxiety out of your overseas exhibiting ventures:

Ask questions and thoroughly research overseas shows to find the ones that attract your target market. A good starting point is the U.S. Foreign Commercial Service (FSC), part of the International Trade Administration of the Department of Commerce. Other sources of information include banks, trade associations, foreign embassies and consulates, bi-national chambers of commerce and the Internet.

Book space early. Allocation for space is a "first-come, first-served" basis. Applications for space need to be submitted as early as possible - 12-18 months prior to the event. Reservations are made with the show organizer or their international representative. Most of the large shows, especially the German ones, have global sales offices.

Coordinate shipping arrangements. Most international trade shows have an officially designated freight forwarder who is familiar with all the relevant details. They will handle the invoicing, arrange for licenses and declarations, prepare packing list, issue bills of lading, handle insurance and prepare all necessary documentation. A duty charge is not normally assessed on equipment, unless it is destined to remain in the country after the show ends. An international carnet facilitates importation and movement of samples and professional equipment between countries.

Determine that your product complies with international technical and safety standards. Germany, in particular, has extremely stringent laws regarding testing products to comply with applicable specifications. Overseas companies are allowed to exhibit products at German trade fairs before their products have been inspected. Formal certification of required is necessary to legally sell your products in Germany. Certain types of merchandise are also subject to specialized safety codes and technical requirements. It is advisable to use a local consultant to help you through the compliance process.

Establish a realistic budget. Costs of overseas shows vary widely, depending on a host of variables, for example, location, exchange rates, time of the year. In addition to your display, shipping, promotional and staff costs, also take into consideration, import duties and export regulations. As a safety net, add 25% to your budget to cover unexpected costs, tipping and exchange rate fluctuations.

Familiarize yourself with overseas union policies. Strong unions exist in the U.K., France and Italy. Understand and appreciate the rules and treat everyone with respect. Offering to buy your union labor lunch or a beer, as well as tipping, often helps to minimize pilfering, loss and damage. When working with contractors, always have someone who can speak the language and give logistical instructions. Arrive at least a week prior to the show to iron out any kinks.

Get to know pricing. Your company representatives should be prepared to negotiate and agree to terms at the show. They should also be fully conversant with tariffs, the European Community's Value Added Tax (VAT) and other tax implications, and importation and delivery procedures. When quoting prices, most buyers expect prices quoted c.i.f. (cost, insurance, freight), including duties, taxes and other charges. For a small fee, local freight forwarders will assist and prepare c.i.f. costs.

Have arrangements for credit and payment. You should make arrangements with a bank that has international banking affiliations to facilitate your banking needs. Discuss arrangements for transfer of funds, letters of credit and bills of exchange. Potential customers or representatives will expect a credit check. Individual profiles on overseas companies can be found through the World Trader's Data Reports, available for a small fee from the US Commercial Service. Since exchange rates fluctuate daily and can affect pricing, especially when dealing with Latin American countries, consider getting paid in U.S. dollars.

Insist on using a native-born translator. When translating copy or business communications, always hire a local translator who has technical knowledge of your products/industry. Embarrassing mistakes occur when a translation is done by a non-professional with limited knowledge of a language and little or no understanding of slang, colloquialisms and double-entendres. Prepare product/service literature, data sheets, catalogues, etc. in the principal languages of the major countries represented at the show. Remember that most countries outside the U.S. use metric measurements.

Judge the context. Some cultures are more direct and explicit in their communication. Swiss, German and Scandinavian cultures are considered low context. Their words have specific meanings. In contrast, Japanese, Chinese and Arabs are high context. Their language is often vague, inexact and confusing for English-speaking cultures to understand. Reading between the lines is a must.

Keep language simple. Many of your international business contacts will speak English. Problems occur when you use slang, colloquialisms, idioms, jargon, buzz words, lingo, officialese, acronyms, and metaphors. These are often difficult to translate. It is far more effective to keep communication, written and verbal, basic and easy for anyone to understand.

Learn to speak body language. Seventy percent of our communication is nonverbal. We communicate by the way we stand, sit, tense facial muscles, tap fingers, etc. There are also hundreds of gestures to get across almost any meaning, from greetings, beckonings, and farewells, to terms of endearment and insults. Gestures and body language, with the exception of smiling, are not universal in meaning. Be aware of the etiquette on personal space, eye contact and when, what and how to touch.

Make sure that your top executives are available. Overseas shows, particularly in European and Asian countries, are serious business as they focus on sales. Top-level management attend these shows expecting to place orders. They expect, and want, to deal with their counterparts in your company. They expect to spend time discussing technical details and will often want to close major deals on the show floor. Technical staff, sales people and in-country representatives will help form a complete team.

Nail negotiating. Negotiating in international business is extremely complex. Socializing is often considered essential to the negotiating process. Learn the cultural rules, especially as they relate to timing and how business is conducted. Patience is often a real virtue.

Offer quality and uniqueness. High quality products and services are expected, particularly when dealing with the Japanese and South Koreans. The packaging is as important as the product. If your products and services compete directly with native companies, there needs to be something unique in the technology, innovation, design, styling or image to gain acceptance in the Asian market.

Plan on having a third-party contact. Many Asian and Latin American cultures prefer to do business with people they know. Meeting the right people often depends on having the right introduction. If the person you wish to meet respects your intermediary, then chances are you too will be respected.

Question whether "no" really means "no." Much confusion, frustration and irritation can occur when different cultures communicate real meaning. In some countries, such as France, "no" can often mean "maybe' and "maybe" can mean "no." In many Asian cultures, individuals will not say "no" outright. Rather, they use subtle clues, for example, saying "It's very difficult," or "I'll consider it." A "yes" or a nod of the head may very well mean "maybe" or "I understand," instead of it being the affirmative response you might interpret. To avoid saying "no," Koreans in particular will often give you the answer they think you want to hear. Learn to listen to the subtleties by asking open-ended questions. It is at times like these that a cultural mentor can be particularly helpful.

Recognize the role of women in business. Research the customs of the country you are visiting as they apply to women. Although female business travelers account for one of the fastest growing segments of the travel industry, problems still exist. Be prepared to prove yourself as you may not be taken as seriously as your male counterparts. Familiarize yourself with local and regional attitudes and cultural differences about women in business. This will help to define your approach and avoid potential problems and embarrassing situations. However, business overseas is based on trust and relationships. And women, like men, are responsible for creating the necessary rapport to accomplish their goals.

Supply all your company representatives with bi-lingual business cards. In Europe and Asian societies, business cards are essential. They act like a business passport. For countries where English is not widely spoken, have cards printed on the reverse side in the local language. This is best done in the country you are visiting. Also be aware of the specific etiquette that exists, particularly in Asian countries, for presenting cards. For example, in Japan, business cards are exchanged ceremoniously using both hands and a bow. Both parties will read and study the card. It is extremely impolite to write notes on the card or shove it in your pocket.

Train your people. Make sure that the people who represent your company at overseas shows are well trained and know and understand the cultural differences of the people with whom they will interact. They should know how to greet and address visitors. Formality is the norm in Europe, whereas a more casual and friendly style is acceptable in the U.S. Understanding different business negotiating styles, conversation sensitivities, and how women are treated in business, is essential, in addition to knowing eye contact, handshakes, body posture and spatial distance differences. The key is to develop relationships of trust and sincerity as they are critical for successful business.

Use ATM's (Automated Teller Machines) to get local currency. They give you the wholesale exchange rate of 5-10%, which is a far better rate than you would get at hotels or currency exchanges. Always try to purchase enough local currency before leaving home to pay your transportation from your destination airport to your hotel, plus a little extra for tips.

Value different decision-making processes. The key is not to sell but rather to build relationships. Decision-making differs around the world. For example, in Asian cultures, it starts from the lower levels in the organization, and works its way up the ladder. Many times, lower level employees will visit a trade show to gather information, which they will include in a report to a higher manager. Don't expect a decision from an initial meeting. Decisions are usually made collectively, and the process is often slow and thorough. However, once a decision is made, especially in Japan, a quick execution is expected. The key, once again, is to do your research.

Watch out for cultural differences. Know and understand the cultural differences of the people with whom you will interact. Be sensitive to color and symbols and their meanings in different countries. For example, mourning is symbolized by white in Asia, purple in Brazil and yellow in Mexico. If your product, packaging and literature are in the wrong color, you will lose sales. Red and yellow are lucky colors in China - conversely, never use red printing in South Korea. In many of the Asian countries, the number four denotes death and should be totally avoided, including products packaged in fours. If possible, avoid the number nine, as it has connotations of suffering. Seven and eight are considered lucky. Be safe and always do your research!

Xpect to follow-up personally. Personal contact and immediate follow-up after the show is the best way to establish foreign buyer/seller relationships to produce future orders.

Yield to a time investment. Building relationships is a key component to doing business overseas. Behavioral differences are real. It is wise to recognize them and to make allowances when doing business. Willingness to cultivate business contacts through personal visits plays a major role in export success. Plan regular visits to your major buyers, agents, or distributors. Be available, interested and quick to react to problems or complaints.

Zero in on the fact that doing business overseas demands time and patience. It may take several appearances at trade shows before your company is taken seriously. Foreigners want to feel confident that you are sincere and totally committed to your involvement in their country.

About the Author: Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY. Author of "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

30 Tips for Keeping Meeting Expenses to a Minimum

2004-09-29T21:40:00.000-04:00

Money makes the world go 'round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time.

Preparing and managing a realistic budget is serious business, but to score "big boss" points you also need to be a savvy negotiator and cost-cutting aficionado. To help you on your way, here are 30 tips in a variety of different areas to keep your meeting expenses at a minimum without losing quality you strive for.

1. Keep your budget flexible. Be prepared to build in a contingency of 10 percent into your total budget to take care of any unexpected expenses and emergencies. Unforeseen or overlooked costs such as, overtime, overnight mailings, phone and computer hookups or speaker substitutions could skyrocket your budget.

2. Check all invoices. Question anything on your invoices that doesn't compute against the written quotation. Scrutinize your hotel/facility and food and beverage invoices while on-site. Ironing out discrepancies in person is much easier than over the phone.

3. Limit authorization. Only a select few should have the authority to charge items to your master account at the hotel. Make sure hotel has a list of these people, and refuse to pay for charges signed by unauthorized personnel.

4. Review accounts daily. To avoid any major surprises or heart failures when you see the final bill, review your accounts with the facility on a daily basis. It's easier to spot errors or make necessary changes if costs are escalating in certain areas.

5. Schedule during low-usage times. If you have the flexibility, consider scheduling your meetings during low seasons or days of the week when the facility is less busy. Booking near holidays such as Easter, Memorial Day, and Labor Day might definitely be to your advantageous.

6. Ask for the best rates. Do your research. Check out the rack rates, corporate rates, AAA discounts and so on, and compare them to the group rates you're being offered. Call the toll-free reservation desk for information.

7. Confirm and reconfirm your dates and event details. Overlooking a detail may cost you big bucks.

8. Request a discount for on-site payments. When the facility doesn't have to wait for payment because you arrange to pay immediately after the event or as the meeting is ending, they may well be open to a discount for prompt payment.

9. Be conservative with room blocks. With more and more guests using discounted hotel sites for room bookings, attrition on unused rooms can get very expensive.

10. Negotiate comp rooms. As part of your discussions with hotel management, negotiate comp or discounted rooms for speakers, staffs and or upgrades for VIPs.

11. Understand your cancellation clause. Don't sign anything you're not completely happy with. Be certain that your cancellation clause is reciprocal, so that both parties get the option to back out of the contract before a specified date, in case of any changes to the original agreement.

12. Negotiate set prices. To help with your budgeting, arrange to pay a specified amount on food and beverages during your entire event, rather than a rate per person, per function.

13. Consult a tax attorney. Investigate tax laws for your business location and the event location. You may be eligible for tax breaks that you're not claiming.

14. Keep room setup simple. Wherever possible use theater style (where only chairs are used) as it is less labor-intensive than classroom-style (which includes both table and chairs), thus lowering setup costs. Also, plan to keep setups the same from day to day.

15. Check into other groups. Find out about groups holding their meeting prior to and after yours and discuss staging needs. You may find that you can save on setup and teardown if you all have the same or very similar requirements.

16. Investigate sponsorship opportunities. Find sponsors to cover as many of your program expenses as possible, especially speaker fees, audiovisual equipment, and special meal functions.

17. Investigate grants. Although it might be a time-consuming exercise, you might look into specific federal, state, local or corporate grants that might be available for holding your meeting.

18. Use industry experts. To save on speaker expenses, consider using industry experts whose companies often pay expenses. Alternatively, use local speakers where appropriate to save on travel expenses. However, check how good they are before hiring them. You may end up with a dud!

19. Avoid renting unnecessary equipment. Double check speaker needs for audiovisual equipment to avoid renting unnecessary items.

20. Keep signage simple and reusable. Consider investing in a laminating machine to make your own signs.

21. Discuss economical audiovisual setups. Limit the number of microphones needed. Check if the hotel supplies a complimentary microphone in each meeting room. Skirt a cocktail table instead of renting special carts for A/V equipment.

22. Use outside suppliers. Look outside the hotel for possible audiovisual suppliers whose prices may be more competitive than those in-house. However, the hotel may match the other supplier's prices if asked.

23. Save on transportation. Use airport shuttles instead of taxis. If you have a sizeable group attending your event, negotiate special discounts with the shuttle bus company. Alternatively, check if the local taxicab company can provide discount coupons.

24. Arrange for one room. For smaller committee meetings that may be held during a larger conference arrange for a buffet luncheon to be held in the same room as the meeting to save on having to rent a separate room.

25. Negotiate food. Negotiate paying for food based on consumption. You can then return food without having to pay for it.

26. Minimize portions. Sever mini-Danishes, muffins and doughnuts, or cut larger servings in half. Many people (especially women and dieters) only want half to start with. Alternatively, serve a continental breakfast instead of a full breakfast buffet.

27. Opt for fewer choices. When it comes to hors d'oeuvres, go for fewer choices in larger quantities rather than a large selection in smaller quantities. And, remember to avoid the shrimp. People inhale it. There's never enough!!!

28. Check for dead stock. Check if the hotel has dead stock wine available (such as wine that in no longer on the wine list). You may be able to negotiate a great price for some really good quality wine.

29. Store opened bottles. Find out if the hotel can store opened bottles of liquor from one reception and us them another reception during the same conference.

30. Open bottles as needed. As the banquet captain to open wine bottles only as needed. You pay for every bottle that's been uncorked.

Bonus tip: Avoid salty foods during receptions as it encourages people to drink more.

About the Author: Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY. Author of "Meeting & Event Planning for Dummies," working with companies to improve their meeting and event success through coaching, consulting and training.

17 Tips for Bringing your Event to Life

2004-08-19T19:20:00.000-04:00

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration... the list goes on and on.

One key to a successful special event is to seek out entertainment or decorations that are unique and fun to spark conversation among guests. As you begin envisioning your event, picture the mood you want the environment to create. For example, determine whether you want to create a jubilant, celebratory atmosphere or one that is more serious. The ambiance you aim for depends a great deal upon the type of event you're having. If it's a product launch where you want to create an aura of enthusiasm and excitement, you'll likely lean toward an exhilarating atmosphere. If you're organizing an event for your employees and their spouses, perhaps you want the mood to be somewhat romantic.

Whatever you decide, the following seventeen tips will help you shape and enhance the atmosphere with the entertainment, decorations, and food you choose.

1. Think outside the box when planning the atmosphere at your event. Novelty is the key to your success. Give your guests something to tell their friends about!

2. Create a fun, interesting, and exciting ambiance using special stage settings, lighting, special scenery, music, ice carvings, flowers, centerpieces, candles, balloons, colored linens, printed menus, a photographer and gift items. Budget determines much of your wish list turns into reality.

3. Consider all sorts of amusements - strolling musicians, chefs' demonstrations, palm readers... anything out of the ordinary.

4. Keep in mind that your entertainment doesn't have to come in the form of people. An elaborate coffee bar or startlingly beautiful champagne fountain will have your guests raving.

5. Vary your decorations depending on the type of event you're throwing and the venue you choose. Find out whether the facility has house decorations that it's willing to provide at no additional charge.

6. Check all decorating plans with the venue in advance since many have restrictions on what they allow you to do in their establishment.

7. Create a theme especially for a large event to help make it more memorable. In addition, it helps make it easier to organize programming, food, décor, and other accessories. Carry out your theme before, during and after the event for true ambiance and memorability.

8. Cut down on decorating costs by choosing a themed venue and then building your event around the décor rather than molding a venue to the theme you've chosen. For example, find an elaborately decorated ethnic restaurant, and then provide the musicians and entertainers from the appropriate area of the world.

9. Select a theme that fits your group and complements the tone and content of your event. But don't have a theme unless you're prepared to follow through with it.

10. Ask for theme ideas. If you're at a loss, consider having a competition soliciting ideas from your target audience. Your best ideas often come from others. But, remember to offer a fun incentive.

11. Consider choosing a theme from the most popular categories, namely: Fashion (e.g. The Roaring Twenties), History (e.g. A Renaissance Fair), Politics (e.g. 4 th of July Celebrations), Popular culture (e.g. An Evening with Dr. Seuss) or The arts (e.g. A Night at the Oscars).

12. Choose appropriate entertainment for your group. Participants look forward to the entertainment segment of a program. They want to have fun, enjoy themselves, and let their hair down, particularly after stressful and demanding sessions. Options include: Music (e.g. live, disc jockey or even karaoke), Spectacle (e.g. magician, juggler, comedian or mine), Theater (e.g. dinner theatre, murder-mystery experience or corporate theater), Games (e.g. treasure hunt, or a game show), Video or slide show.

13. Make certain to view a demo video before hiring talent. Watch for the entertainers' performance quality and the audience reaction. Check out their references and ask specific questions such as: Would they hire them again? How flexible, reliable and easy to work with are they? Make sure that their act is a good fit for your audience.

14. Find out whether the entertainers need extra staging, lighting, or décor to create the right ambiance. Special requirements add to your bottom line - watch out, this could get expensive. Be sure that the venue approves any special requests. For musical entertainment discuss various options, such as low-volume background music, light entertainment during the meal, and lively dance music. Discuss how the entertainers involve the audience in their act. People enjoy both passive and active involvement.

15. Sit-down affairs work best when you include some form of entertainment. However, if you want something a bit different, look at alternative areas in the hotel, such as an indoor patio or pool area. Naturally, a plan revolving around an outdoor pool is contingent on the weather. It's best to have a back-up plan just in case the heavens decide to open. Buffets and barbecues also work well, but watch the price tag. These kinds of food functions often require extra labor, which automatically means additional dollars.

16. Don't serve anything messy for any event where food is served while guests are standing and mingling. Limit your cuisine to bite-size morsels that guests can easily eat with their fingers or a fork. Save money by opting for a few choice hors d'oeuvres in larger quantities rather than a large selection in smaller quantities. But remember to include some interesting vegetarian selections in your menu for guests who don't eat meat.

17. Make sure you have enough bartenders and liquor when serving alcohol at your event. You don't want to run out of beverages in the middle of the party or have long lines of grumbling, thirsty guests. Consider whether you want to limit your guests to certain selections, eliminating expensive liquors and specialty drinks.

About the Author: Written by Susan Friedmann, CSP (Certified Speaking Professional), The Tradeshow Coach, Lake Placid, NY, author, "Meeting & Event Planning for Dummies," works with exhibitors, show organizers and meeting planners to create more valuable results from their events nationally and internationally.

So You've Been Asked to Do the Company Event

2004-08-05T11:58:00.000-04:00

So you've been asked to do the company event, and here you are without a degree in Event Planning.

Anyway, it happens, and even if you thought it would be fun, when faced with the task, it can be daunting. You are about to become the conductor of a large orchestra. Here are some ideas from my years as an event planner.

FIRST THINGS FIRST

Find out your budget. If they didn't think about that - the money, you know - you'll have to jump ahead and make your plan so you can provide a realistic request for money.

With or without a large budget, you can do a great event. More on this later.

If there's a history, get your predecessor's file.

THE NETWORK

If you're in a loop, in other words if you get out, go to parties, trade shows, luncheons, anniversary banquets, and charity balls, you have enough information. It's just a matter of connecting the names, and your gut instincts will tell you where the yentas are that can provide this.

Failing that, book your event in a reputable hotel and get with their Catering Coordinator. She'll have a full rolodex of great leads for you!

Other sources for information are any good PR firm, or the 'designer' florist or stationer in your town. These people are often event-planners in disguise.

THE ELEMENTS

These are the basic elements to an event: Food, Liquor, Master of ceremonies, Speaker, Entertainment, Program, Photography, Invitations, Decorations, Door prizes

And you may need seating chart and table markers, and in some cases insurance and a Health Deptartment permit.

EXPERIENCE? VOLUNTEER

Churches and non-profits offer a plethora of opportunities for practice. That's how I got started - working with the pros. They weren't being paid, but if you're putting on a Charity Ball for 1,000 people that brings in $100,000, you're a PRO.

I went and hung out. Got on a committee, then headed a committee and worked my way up. The Mavens were grateful for help, and, like anyone else with serious responsibility, they parceled out projects to me as my abilities warranted. A true apprenticeship.

Keep your eyes and ears open, and you'll learn the political side of it, which is tricky. You'll also learn the things you really need to know, like for heaven's sake don't ever be the one who manages the seating chart the night of the event. It's hideous! Assign someone who's firm but pleasant, or just naïve enough to agree.

TACT

Of course everything you do, you do with tact, and you've worked to develop your emotional intelligence competencies, which is good, because you're going to need them.

How so? Because this can be the original "Little Red Hen" thing. Everyone has an idea, and wants this and that, and no one wants to do the work. I remember the CEO who called me in a week before an event to announce there had to be one of those big cakes with all the candles brought in. Hmmm.

ASSIGN & DELEGATE

Delegate any task you can. For an idea of how to organize this, take a look at a program from a big event, or those ball flyers. They'll list all the committee chairs.

SAVING MONEY

There are many ways you can get things for little or no money. Entertainment, for instance. If you look around town, you'll find groups who perform for the love of it, and they can be quite good.

Remember that children always "work." They can be as bad as bad, and that much more adorable. I had a group of kids perform free) when I did a New Orleans Jazz Brunch. I had a professional jazz band lead in with "When the Saints Go Marching In" and the children, dressed in Mardi Gras costumes, ran around throwing coins, confetti, and streamers.

Throwing confetti? I had a hotel Event Coordinator agree to let us bring in men on motorcycles if we agreed to clean up any oil spills.

You truly never know!

There's also a serious Boys' Choir in S.A. I've used, and they were worth what they charged.

Stay away from amateur comedians. Bad humor is irretrievable and so is your reputation.

EXPECT THE WORST

Because it will happen. I've had every volunteer fail at some point - no decorations, no program ... You just have to learn how to cope. If decorations person fails, buy a pretty floral arrangement for each table. If there's no money, buy that crepey paper and "wrap" each table like a gift.

HAVE A TRANQUIL FRIEND

Your nerves may be a bit on edge. I remember the maitre d' who saw me about to decompensate at set-up time, who took me in his arms and said, "Let's dance," and waltzed me around the mess in the ballroom that was bad and getting worse.

I remember the chef who told me at set-up time that he couldn't possibly serve this in less than 3 hours, "Surely you jest." Lucha was there. She went into the kitchen with him and came back 30 minutes later saying brunch would be served in 50 minutes.

KNOW YOUR CEO

Some need to be briefed on how to run the show; some don't.

SPEAKERS?

Ready sources for speakers are ministers, community leaders, university professors, and professional speakers. And hey, ask the mayor. You never know!

DONATIONS

Getting door prizes is easy. Send out form letters or make phone calls to business owners telling them they'll get promotion in the program. Restaurants will kick in dinners, airlines will give tickets, hotels will give golf packages. These places have budgets for this kind of thing. They'll also foot printing costs.

PROCESS

Process after the event and keep things in a file. You'll want to remember what worked and what didn't.

About the Author: Susan Dunn, MA, Personal Life Coach. Relationships, events, emotional intelligence, transitions, career. Coaching, Internet courses, teleclasses, ebooks. I train and certify EQ coaches.

Event Planning Resource

2004-07-12T15:41:00.000-04:00

MyAffair.com is a great resource for all of your event planning needs. Be your own event planner and find DJs, caterers, musicians, photographers, and videographers with a few clicks.